Associate Vice President, Go-To-Market
Associate Vice President, Go-To-Market
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Job Description
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President Go-To-Market who will be responsible for building and leading the companys Go-To-Market (GTM) function from the ground up. This strategic and operational leader will establish standardize and orchestrate the end-to-end process for launching new products features and solutions effectively and cohesively across the organization. If you love technology and are keen to join an industry leader we would love to hear from you!
What youll do:
The Associate Vice President Go-To-Market is critical in driving alignment across Marketing Product Sales Pricing Promotion Revenue Operations and Partner Channels to ensure successful market introduction adoption and accelerated revenue generation for Geotabs innovative offerings. This role will create the strategy framework processes and eventually the team required to significantly improve Geotabs product launch capabilities ensuring readiness across all internal teams and external channel partners.
How youll make an impact:
Develop own and champion the master GTM strategy process and playbook for Geotab.
Lead GTM planning cycles for upcoming product/solution releases ensuring alignment with corporate strategy product roadmaps and revenue goals.
Facilitate regular cross-functional GTM readiness meetings proactively manage dependencies identify risks and drive resolution of roadblocks to ensure on-time high-impact launches.
Collaborate closely with Product Marketing to ensure messaging positioning and launch assets are aligned with the GTM plan and effectively support sales and partner enablement.
Partner with Sales Leadership Channel Teams Partner Program Revenue Operations Sales Enablement to define launch-specific sales targets enablement requirements compensation considerations and reporting needs. Develop and oversee the execution of channel and direct sales team readiness plan ensuring they are informed trained and incentivized.
Work with Marketing teams (Demand Gen Corporate Comms Content Regional/Channel / Field marketing) to ensure launch activities are integrated into broader campaigns and communication strategies.
Work with Product Management and Operations teams to ensure product supply chain etc. readiness in alignment with GTM plan.
Define key success metrics for launches (e.g. pipeline generation adoption rates revenue attainment partner engagement time-to-revenue) and establish dashboards/reporting mechanisms with Rev Ops.
Conduct post-launch reviews (post-mortems) to gather cross-functional feedback identify lessons learned and drive continuous improvement of the GTM process.
Act as a key conduit providing structured market sales and partner feedback from launch activities back into the product development lifecycle.
Recruit onboard manage coach and develop the GTM team members as the function scales.
Manage the GTM budget and resource allocation for launch activities.
What youll bring to this role:
Bachelors degree or an equivalent combination of education and/or work experience in related fields may be substituted.
MBA or equivalent advanced degree is an asset.
12 years of progressive experience in relevant fields such as Go-To-Market Product Marketing Product Management Program Management Sales Operations or Revenue Operations within the technology sector.
GTM Expertise: Deep understanding and a proven track record of developing implementing and managing successful GTM strategies and launch processes for complex technology products/services ideally within a B2B SaaS IoT hardware or telematics context.
Cross-Functional Leadership & Influence: Exceptional ability to lead influence align and motivate diverse cross-functional teams and stakeholders (from individual contributors to executives) without direct reporting authority. Strong facilitation skills.
Process Development & Program Management: Demonstrated experience building documenting and scaling new processes and functions from the ground up. Strong planning organizational and execution skills; ability to manage multiple complex launches concurrently.
Builder Mentality:Entrepreneurial drive and comfort operating in ambiguity. Proven ability to establish structure define clarity and build something new and effective within a dynamic organization.
Channel & Partner Ecosystem Acumen: Solid understanding of various channel models (Resellers Distributors Strategic Alliances OEMs) and experience incorporating partner readiness into GTM plans.
Strategic & Analytical Thinking: Ability to grasp high-level business objectives translate them into actionable GTM strategies and utilize data to measure performance identify insights and drive informed decisions.
Communication Excellence: Superior verbal written and presentation skills. Ability to articulate complex strategies processes and launch plans clearly and concisely to diverse audiences.
Adaptability & Resilience: Ability to thrive and lead effectively in a fast-paced high-growth and evolving global environment. Positive attitude towards change and problem-solving.
Industry Knowledge:Experience in telematics fleet management IoT logistics or related automotive/transportation technology sectors is a significant asset.
Business Acumen: Strong understanding of sales cycles marketing funnels pricing strategies and financial metrics related to product launch success.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Required Experience:
Chief
Employment Type
Full Time
