Associate Director, Media Strategy
Associate Director, Media Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
As part of the Media Strategy Team within AstraZenecas Commercial Digital Health (CDH) department the Media Strategist is accountable for championing innovative approaches to paid media that connect with patients and healthcare professionals as a mechanism to achieve brand marketing goals in the US. This role will involve leading and performing our organizations media planning strategy and providing tailored suggestions on how individual brands apply media to reach marketing objectives. As key strategy lead the Media Strategist will set the strategic visions across paid media channels inclusive of media mix audience strategy and media measurement. This strategic vision will be based on contribution and the development of user journeys aligned to specific brand campaigns.
The ideal candidate is someone who takes initiative is enthusiastic about inspiring change and has expertise in media. They should excel in working closely with collaborators from various areas to develop and implement media plans. The pull through of these strategies requires this self-starter to remain objective while supporting brands and the broader organization in the oversight and performance management of the media agency.
Role and Responsibilities:
Media Strategy Planning and Execution
Serve as the primary internal media point of contact for therapeutic area portfolio brand leads US engagement lead and other cross functional teams
Partner with Brand and Media Agency to translate business objectives into media objectives
Management and leadership of Media Agency responsible for planning buying performance management and optimization of integrated paid media campaigns
Participate in annual brand planning and lead subsequent development of strategic brand insights including the assessment of market audience competitive and campaign insights
Ongoing development of AstraZenecas media planning competency and proactive implementation across related brands
Develops approaches to build joint business partnerships with key media partners that drive efficiencies create innovation and enables organization to be future ready
Ensures strategies align with latest consumer and media trends and emerging technology
Drives cross platform media strategies based on consumer insights audience segments business and brand objectives
Maintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives strategies goals and market challenges
Collaboration
Collaborate with internal collaborators across Marketing Omnichannel Strategy Analytics Reporting Regulatory and Channel Excellence
Coordinate media efforts with Omnichannel Strategy and Channel Excellence teams to identify Omnichannel integration opportunities
Recommend optimal creative formats and analytics team collaboration to deliver successful media campaigns
Measurement and Reporting
Proactively collaborate with media agency brand and other analytics teams to develop a media measurement framework and identify critical metrics.
Reviewing in-flight performance to ensure agency teams are optimizing to hit critical metrics and proposing strategy pivots based on performance
Champion the implementation of end-to-end analytics solutions that quantifies the contribution of media investment on business goals
Education Qualifications Skills and Experience
Essential:
Bachelors Degree
At least 6 years of paid media experience across online (display online video paid search) and offline (TV Print Out of Home) channels
Client relationship / Internal management experience
Demonstrated and measurable experience planning developing and implementing media plans ideally cross-channel
Knowledge of digital media trends and technologies including programmatic platforms; display video social media and mobile advertising; native ad units and content marketing etc. strongly preferred
Demonstrated experience bringing to bear 1st and 3rd party data for targeting and segmentation
Experience working in collaborative team settings and liaising between agencies and media naive teams
Experience working in a regulated industry a plus
Experience working with campaigns targeting multiple customer groups
Exceptional communication skills including listening as well as explaining complex ideas and technologies
Independent self-starter with a plug-and-play attitude for collaboration
Proficient in conducting compelling presentations and organizing effective workshops for high-level colleagues and internal customers
Comfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects
Key stakeholders:
Internal
Brand Marketing
Omnichannel Strategy
Channel Excellence
Brand Insights and Advanced Analytics
Global Procurement
External
Media Publishers
Measurement and other technology partners
Media Agency
At AstraZeneca we are driven by an entrepreneurial spirit enabling us to proactively take initiatives speak up and see first-hand the difference weve made. We are trusted and empowered to be creative solving problems by taking risks with science as our guardrail. We embrace continuous change and improvement encouraged to think differently and develop game-changing ideas.
Ready to make your mark on the healthcare ecosystem Apply today!
Date Posted
02-Jun-2025Closing Date
08-Jun-2025Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion starting with our recruitment process. We welcome and consider applications from all qualified candidates regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations please complete the section in the application form.Required Experience:
Director
Employment Type
Full-Time
