Manager - Demand Generation
Manager - Demand Generation
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Job Description
Career Level : Senior
Who We Are:
This is Spearhead Technology where every challenge is an opportunity and every solution is a masterpiece in the making. As a full-lifecycle IT company we transcend mere delivery; we engineer success.
From inception to implementation our seasoned expertise shepherds every phase of the journey. Be it planning analysis design development testing or the seamless transition to production we stand as steadfast partners in our clients progress.
At Spearhead Technology quality isnt a mere aspiration its our ethos. Rooted in Tech Advisory our methodology is guided by insights that spark transformative outcomes. We recognize the paramount importance of talent retention. Through a steadfast commitment to work-life balance competitive remuneration packages and an optimized operational model we ensure our team remains as exceptional as our services.
Step into Spearhead Technology where innovation meets precision and together lets sculpt the future of technology with finesse and distinction.
Requirements
We are seeking a Demand Generation Manager to build and optimize full-funnel demand strategies for both our SaaS solutions and staffing services. This is a results-driven role ideal for a performance marketer who thrives in fast-paced growth-oriented environments.
Key Responsibilities:
Own the development execution and optimization of B2B demand generation programs to drive qualified leads and pipeline growth.
Run multi-channel campaigns across paid search social email ABM and webinars.
Create and manage nurture flows and marketing automation strategies to move prospects through the funnel.
Work closely with Sales SDRs and Talent Sales to align lead scoring MQL definitions and handoff processes.
Analyze campaign performance conversion rates and ROI using tools like Salesforce or Zoho.
Collaborate with content and product marketing teams to ensure messaging consistency and funnel alignment.
Experiment with growth loops retargeting and conversion rate optimization strategies.
Segment audiences to target different buyer personas in SaaS (CTOs Product Heads) vs Staffing (HRs Hiring Managers).
Requirements:
5 8 years of experience in B2B demand generation with proven success in SaaS staffing or IT services.
Hands-on experience with tools like HubSpot Zoho Campaigns LinkedIn Ads Google Ads and analytics platforms.
Deep understanding of buyer journeys intent data and lead nurturing strategies.
Strong analytical skills and a test-learn-optimize mindset.
Ability to work cross-functionally with sales marketing and data teams.
Familiarity with B2B SaaS metrics (CAC MQL SQL CLTV) and funnel management.
Oversee content marketing efforts including blogs whitepapers case studies and thought leadership assets.
Manage and grow the company s presence across social media platforms (LinkedIn Twitter Instagram etc.).
Manage and optimize digital marketing campaigns across SEO SEM display and paid media.
Oversee website performance CRO (Conversion Rate Optimization) and ensure content and UI/UX alignment with lead gen goals.
Track analyze and report on marketing performance metrics (traffic MQLs conversion rates) and deliver actionable insights.
Benefits
What s in it for you:
At Spearhead Technology we prioritize your well-being and professional growth. Heres what you can expect:
- Achieve a healthy work-life balance.
- Competitive compensation and abundant growth opportunities.
- Enjoy a standard 5-day workweek with 2 fixed weekly offs.
- Experience an employee-centric environment with supportive policies.
- Benefit from family-friendly and flexible work arrangements.
- Access our Performance Advancement and Career Enhancement (PACE) initiative and discover opportunities for both personal and professional growth. From tailored career development plans to expert counseling services PACE empowers you to chart your course to success with confidence and clarity.
Elevate your career trajectory with our Learning & Development (L&D) program. Join our team and embark on a transformative journey of upskilling and self-discovery. With continuous learning as your compass youll not only enhance your expertise but also open doors to new opportunities paving the way for career growth and fulfillment.
Please note : At Spearhead Technology we value the importance of collaboration learning and fostering connections with clients peers leaders and communities. While some in-person engagement may be required for certain roles we are committed to providing flexibility to accommodate your individual work-life balance needs.
As an equal opportunities employer Spearhead Technology welcomes and encourages applications from all members of society. We are dedicated to creating an inclusive environment where diversity is celebrated and individuals are valued for their unique perspectives and contributions. We do not discriminate on the basis of race religion or belief ethnicity disability age citizenship marital or civil partnership status sexual orientation or gender identity.
5 8 years of experience in B2B demand generation with proven success in SaaS, staffing, or IT services. Hands-on experience with tools like HubSpot, Zoho Campaigns, LinkedIn Ads, Google Ads, and analytics platforms. Deep understanding of buyer journeys, intent data, and lead nurturing strategies. Strong analytical skills and a test-learn-optimize mindset. Ability to work cross-functionally with sales, marketing, and data teams. Familiarity with B2B SaaS metrics (CAC, MQL, SQL, CLTV) and funnel management. Oversee content marketing efforts including blogs, whitepapers, case studies, and thought leadership assets. Manage and grow the company s presence across social media platforms (LinkedIn, Twitter, Instagram, etc.). Manage and optimize digital marketing campaigns across SEO, SEM, display, and paid media. Oversee website performance, CRO (Conversion Rate Optimization), and ensure content and UI/UX alignment with lead gen goals. Track, analyze, and report on marketing performance metrics (traffic, MQLs, conversion rates) and deliver actionable insights. Proven ability to develop content strategies that drive engagement and generate qualified leads. Exceptional writing, editing, and storytelling skills with a portfolio of published B2B content. Strong understanding of SEO, inbound marketing, and digital content best practices. Experience managing editorial calendars, content workflows, and cross-functional projects. Comfortable working with tools like HubSpot, WordPress, Google Analytics, and collaboration tools. Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. Ability to distill complex technical topics into clear, accessible, and persuasive content.
Education
Bachelor's Degree
Employment Type
Full Time
