Senior Social Media Manager
Senior Social Media Manager
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Job Description
Job Title: Sr. Social Media Manager
Location: Toronto / Hybrid (4 days in office/s)
Companies/ Group: myAbode Inc. Right at Home Realty (RAHR) Inc. Brokerage
About the Role
We re seeking a strategic hands-on Senior Social Media Manager to lead and elevate our multi-brand presence across a broad range of platforms. You will be responsible for developing and executing a social media strategy that supports each business objective across consumer and B2B segments while adapting the voice tone and content of each brand to its unique audience.
This is a high-impact role at the center of our digital marketing efforts. You will collaborate across departments and work with stakeholders in marketing/ product marketing sales product design and executive leadership. Your work will drive brand awareness lead generation agent engagement (attrition and retention) and community growth across our real estate and proptech platforms.
Key Responsibilities
Social Media Strategy & Execution
Develop implement and optimize social media strategies for myAbode Right at Home Realty (RAHR) and aligning each companys voice and goals with business KPIs.
Manage an integrated publishing calendar across all platforms and brands using tools like Notion Asana and Hootsuite.
Adapt strategies to each companys brand:
myAbode: B2B tech-forward brokerage growth
RAHR: Agent-first community building
: Consumer-focused lead generation and brand awareness
: Consumer-focused lead generation and brand awareness
Cross-Company Coordination
Collaborate with internal teams across marketing sales product and Product Marketing to ensure content aligns with active campaigns launches and marketing/community events.
Collaborate with our agent brand ambassadors to ensure community engagement and support in their social media activity.
Partner with local branch managers to amplify on-the-ground initiatives and agent content.
Act as the centralized lead for social media across the RealServus group of companies ensuring continuity in brand messaging and performance reporting.
Content Creation
Work independently and collaborate with other creators to create original high-performing content including short-form videos stories testimonials and thought leadership.
Craft engaging platform-specific captions that align with brand voice and resonate with distinct audience personas.
Use tools such as Canva Adobe Creative Suite and CapCut to create adapt and optimize creative content.
Contribute to partnership initiatives and marketing campaigns by delivering adaptable creative assets.
Amplify brand presence by repurposing and resharing user-generated content from agents internal teams and strategic partners.
Community Management
Monitor all brand accounts daily for engagement DMs mentions and comments.
Cultivate a positive and proactive online community across platforms.
Escalate support issues PR-sensitive feedback or brand risks when needed.
Brand Management
Maintain and evolve brand tone visual consistency and audience alignment across platforms - currently 12 social media profiles under 4 distinct brands.
Ensure content reflects current brand standards and storytelling priorities.
Support rollout of brand refreshes platform launches and cross-brand initiatives. Analytics & Optimization
Track KPIs including engagement reach lead conversions brand sentiment and follower growth.
Deliver weekly reports with performance analysis actionable insights and recommendations.
Set and evolve platform-specific goals for each brand in collaboration with marketing leadership.
Trend Awareness & Innovation
Stay ahead of social platform changes trends and best practices.
Proactively test new formats and tools to improve content visibility and ROI.
Recommend new tools to support campaign automation and lead capture.
Qualifications
5 years in a Social Media Management role preferably in a tech or an agency or growth stage startup environment.
Proven experience developing and executing successful multi-brand social strategies.
Strong writing editing and storytelling abilities with an eye for visual design.
Deep understanding of Facebook Instagram LinkedIn X/Twitter TikTok Google Business Profiles and YouTube.
Proficiency with tools such as Canva Figma Adobe Creative Suite CapCut Meta Business Suite Hootsuite Google Analytics.
Experience with paid social campaigns (mainly in Meta and LinkedIn) ad optimization UTM tracking and retargeting campaigns.
Highly organized with excellent project management skills and the ability to juggle multiple calendars campaigns and content formats.
Ability to adapt quickly to change pivot strategies and remain agile in a fast-paced evolving environment.
A competitive spirit and results-driven mindset with a strong focus on hitting growth engagement and conversion targets.
Collaborative mindset with the ability to work cross-functionally and lead initiatives independently.
Experience in community management social listening and brand reputation monitoring.
Knowledge of the real estate SaaS or proptech industry is a plus.
Why join myAbode
Be Part of Something Big (While We re Still Small): Join a nimble ambitious team where your work directly shapes the success of our brands and the experience of thousands of agents and homebuyers.
High Impact No Red Tape: Your ideas won t get buried under layers of approval. We move fast test often and celebrate wins loudly.
Cross-Brand Influence: You ll own social for three high-growth brands in real estate and proptech giving you an unmatched breadth of experience and influence.
Startup Energy Smart Execution: We combine the energy of a startup with the focus of a well-funded strategic business. That means room to experiment and resources to execute.
Collaborative Culture: Work with a close-knit team of passionate marketers designers and operators who genuinely care about doing great work and helping each other grow.
Career Growth Across Brands: Accelerate your professional development by working across multiple companies and verticals gaining exposure to diverse challenges and opportunities.
Benefits:
Time to Recharge: Generous vacation policy so you can rest reset and come back inspired.
Comprehensive Health Coverage: Enjoy health dental and vision care plans including a Lifestyle Spending Account (LSA) and Health Care Spending Account (HCSA) to support your well-being inside and outside of work.
Employment Type
Full Time
