North America Services Program Marketing Manager

About the Job:

Red Hats North America Field Marketing team is seeking an enthusiastic B2B program marketer with experience developing and implementing successful integrated marketing programs. The Services Program Marketing Manager is responsible for the strategy and execution of demand creation programs to amplify market awareness and drive pipeline for all Services offerings (including Consulting Technical Account Management and Training Certification). You will work closely with the North America program managers revenue field marketing team digital marketing global services marketing team and stakeholders.

Qualified candidates interested in working in a dynamic fast paced and exciting work environment are encouraged to apply.

What you will do:

• Building a cohesive strategic plan to amplify market awareness and drive demand for Red Hat Services. Executing always-on multi-touch demand generation campaigns.

• Ensuring proper linkage of leads and opportunities to programs for accurate closed-loop reporting. Continuously track success of marketing campaigns to define effectiveness and needed improvements.

• Communicating marketing plans program details and performance metrics regularly to stakeholders.

• Collaborating cross-functionally with global services marketing digital demand events and field marketing teams to communicate plans and drive projects to completion.

• Managing the development of various program deliverables including in-person and virtual events emails direct mail print and/or digital adsand promotion of customer-facing content.

• Leveraging a creative mindset to maximize impact within a defined regional program budget will be crucial. This involves identifying innovative low-cost marketing tactics such as leveraging social media for organic reach developing engaging content for owned channels fostering relationships with key influencers or advocates and exploring co-marketing opportunities to extend reach without significant direct spending.

What you will bring:

• Experience: Typically 5 years of experience in marketing particularly in program marketing services marketing or a related field within the software/technology industry. Proven experience in launching always-on multi-touch demand generation campaigns.

• Education: A Bachelors degree in Marketing Business or a related field.

• Marketing Acumen: Proven experience in developing marketing plans marketing strategy and targeted messaging. Ability to translate product and technical information into compelling narratives. Strong writing skills and an interest in creating diverse marketing content. Familiarity with digital marketing.

• Communication & Collaboration: Excellent written and verbal communication and interpersonal skills are essential for creating content and collaborating with diverse teams. Must be a highly professional team player with solid communication and presentation skills. Ability to work effectively in a results-oriented fast-paced team environment often in a matrix organization and guide projects involving various internal groups and multiple levels of management. Ability to work effectively and drive consensus among geographically distributed cross-functional teams.

• Project Management: Solid project management planning and organizational abilities.

• Analytical Skills: A history of metrics-driven marketing to measure effectiveness and impact on revenue.

• Technical Aptitude (Preferred): Understanding of enterprise open-source software solutions and the services that support them. Knowledge of open source enterprise software cloud virtualization services marketing and/or subscription-based sales models is a plus.

• Software Proficiency (Plus): Familiar with or similar Customer Relationship Management system and Marketo or similar Marketing Automation System is a plus.

• Personal Attributes: Positive attitude initiative and strong work ethic organization creativity and problem-solving skills are essential.

• Travel: Up to 20% travel required

Raleigh NC Location preferred.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location experience applicable skills and training external market value and internal pay equity. Annual salary is one component of Red Hats compensation package. This position may also be eligible for bonus commission and/or equity. For positions with Remote-US locations the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience.

About Red Hat

Red Hat is the worlds leading provider of enterprise open source software solutions using a community-powered approach to deliver high-performing Linux cloud container and Kubernetes technologies. Spread across 40 countries our associates work flexibly across work environments from in-office to office-flex to fully remote depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas no matter their title or tenure. Were a leader in open source because of our open and inclusive environment. We hire creative passionate people ready to contribute their ideas help solve complex problems and make an impact.

Benefits
Comprehensive medical dental and vision coverage
Flexible Spending Account - healthcare and dependent care
Health Savings Account - high deductible medical plan
Retirement 401(k) with employer match
Paid time off and holidays
Paid parental leave plans for all new parents
Leave benefits including disability paid family medical leave and paid military leave
Additional benefits including employee stock purchase plan family planning reimbursement tuition reimbursement transportation expense account employee assistance program and more!

Note: These benefits are only applicable to full time permanent associates at Red Hat located in the United States.

Inclusion at Red Hat
Red Hats culture is built on the open source principles of transparency collaboration and inclusion where the best ideas can come from anywhere and anyone. When this is realized it empowers people from different backgrounds perspectives and experiences to come together to share ideas challenge the status quo and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access and that all voices are not only heard but also celebrated. We hope you will join our celebration and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race color religion sex sexual orientation gender identity national origin ancestry citizenship age veteran status genetic information physical or mental disability medical condition marital status or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for and will not pay any fees commissions or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application email . General inquiries such as those regarding the status of a job application will not receive a reply.