CRM Specialist
CRM Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Job Summary:
We are seeking a data-driven and collaborative CRM Marketing Manager/Specialist to lead our customer engagement strategy through email marketing push notifications and lifecycle automation. This role will work cross-functionally with the Tech team to ensure seamless integration data accuracy and campaign execution across platforms. Fluency in both Chinese and English is required.
Key Responsibilities:
- Own and execute multi-channel CRM strategies across email push in-app messaging and SMS.
- Design and manage lifecycle flows (onboarding reactivation churn prevention) in close coordination with the Tech team.
- Develop test and optimize the onboarding flow to ensure a smooth and effective user activation journey.
- Collaborate with developers product managers and data engineers to:
- Implement and maintain customer data pipelines and event tracking.
- Ensure marketing tools are correctly integrated (e.g. Braze MoEngage Segment Firebase Appsflyer GA4 Sendinblue and in-house sending system).
- Automate event-based and behavior-triggered campaigns.
- Work closely with the Content team to ensure high-quality messaging that complies with best practices and avoids spam filters.
- Create and manage dynamic segmentation and personalized messaging using customer and event data.
- A/B test messaging delivery times and creative formats to optimize performance.
- Ensure full compliance with GDPR CAN-SPAM and other data regulations.
- Monitor CRM campaign KPIs and generate performance reports with actionable insights.
Requirement:
- Bachelors degree in Marketing Computer Science Business or a related field.
- 3 years experience in CRM email marketing or lifecycle marketing.
- Proven ability to work with Tech teams on campaign automation customer data and platform integrations.
- Proficient in tools such as Braze MoEngage Iterable Klaviyo Salesforce Marketing Cloud Segment Firebase Appsflyer GA4 Sendinblue in-house systems or HubSpot.
- Familiarity with HTML/CSS for email and basic knowledge of APIs and webhooks is a plus.
- Analytical mindset with strong skills in data interpretation and decision-making.
- Excellent communication collaboration and project management skills.
- Fluent in both Chinese and English (spoken and written).
- Position can be remote
Employment Type
Full Time
