Senior Business Director - Digital
Senior Business Director - Digital
Posted on :
05-06-2025
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1 Vacancy
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Job Description
Position at EssenceMediaCom
EssenceMediaCom is an agency of GroupM the worlds largest media investment company and is part of WPP. We are currently looking for a Senior Business Director- Digital to join us. In this role you will be responsible for demonstrating success in managing media planning businesses for a large brand.
Reporting of the role
This role reports to the Client Lead
3 best things about the job:
- Working with an exciting client known to be bold ambitious and creative.
- Working with a passionate driven and highly capable team.
- Opportunity to grow and learn with clients that lean forward with innovations.
In this role your goals will be:
In 3 months:
- Have a thorough understanding of the clients businesses (KPIs key challenges and how they differ from other brands).
- Understand the key tools and processes critical to the everyday running of the account.
- Managing the day-to-day output of the team with high quality and high responsiveness to client requests
In 6 months:
- Thorough knowledge of the media landscape of brands handled
- Establish relationships with key media owners.
- Embedded yourself into the internal team and understood the different specialist teams you work with
- Built a strong collaborative relationship with your clients acting as the senior contact across clients.
- Improve outputs and presentation of reviews/planning sessions
- Suggest improvements in ways of working or processes of any clients
In 12 months:
- Begin to consult with clients on their business and how MediaCom can influence business outcomes Drive incremental revenue and drive profitability for the team including but not limited to fee and contract negotiations.
- Lead and deliver all client responses to brief the team in a strategic way
- Lead planning response from insight and strategy through to execution
- Provide enough and timely feedback/appraisal to direct reports in a thorough and professional manner
What your day job looks like at EssenceMediacom:
- Managing and being responsive to client requests appropriately delegating tasks to individual team members.
- Guide team members to develop strategic thinking and media planning skills
- Work closely with the specialist teams to ensure you are up to date with their latest offerings
- Work closely with media partners on responses to briefs or pro-actives.
- Ongoing learning of the clients category/competitive activity as well as the changing media landscape
- Attending meetings internal client and cross-agency
- Attending conferences/seminars to keep up to date with trends insights and clients business categories.
- Always questioning using the insights at our disposal either through the strategy team or business science consider how this might affect the overall communications for clients.
- Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients
What youll bring:
- This is a leadership role requiring proactivity and a determination to create change.
- You are expected to have experience in digital strategy communications planning digital consultancy and execution wherever possible in an agency environment.
- Understanding of programmatic landscape viz trends technologies (DMP DSP SSP etc.) Preferred
- Curiosity always asking meaningful questions challenging the brief if necessary
- High attention to detail to ensure the teams output is of the highest quality
- Proven experience in managing people and ability to adapt management style
- Strong team player
- Ability to navigate difficult client situations/manage expectations in a diplomatic way
- Enterprising ability to identify and drive revenue opportunities
Minimum qualifications:
- 10-12 yearsof media agency/marketing/brand management experience
- Strong understanding ofDigital mediaDigital PlanningPerformance marketing
- Leadership skills/potential
- Excellent communication presentation and negotiation skills
- Strong analytical skills (quantitative and qualitative)
- Passion for learning and openness to new challenges
More about EssenceMediacom:
We are a global communications agency leading with breakthrough thinking building explosive growth for brands and helping our clients see the bigger picture. Our daring global network of 10000 influencers help our clients breach traditional boundaries in media uncover novel ideas and unleash exponential growth. EssenceMediacom challenges conventional thinking to build propel and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity equity inclusion and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people content and technology to bring our aspirations to life. Our success is down to our eclectic diverse and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people puts diversity at the forefront of our operations and creates opportunity for all. This collective culture will be our new power where ideas are freely exchanged and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users low-priced data plans 45 to 50 million e-commerce shoppers approximately 60 OTT offerings and a young population India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups blurring the lines between social mediae-commerceand mobile payments resulting in disruption on an unimaginable scale.
AtGroupMIndia theres never a dull moment between juggling client requests managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging. We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
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