Marketing & Demand Generation Lead
Marketing & Demand Generation Lead
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Location: Preferred onsite in San Francisco Remote U.S. acceptable
Seniority: 510 years experience
Start Date: Immediate or within 46 weeks
Reports to: Founding team (CEO)
Team: Will lead the existing marketing team
Overview
We are hiring a Marketing & Demand Generation Lead to own and scale HitPays digital merchant acquisition engine. This is a high-impact strategic and execution-driven role focused on generating qualified sign-ups from SMBs and mid-sized businesses across Southeast Asia.
The ideal candidate has experience scaling demand generation for long-tail and SMB-focused digital platforms and is comfortable both building campaigns hands-on and leading a small team.
Target Profile
510 years in growth marketing demand generation or performance marketing
Experience leading end-to-end digital acquisition: strategy execution and optimization
Proven success with SMB or long-tail audience acquisition (SaaS fintech marketplace etc.)
Strong with Google Ads Meta YouTube retargeting landing pages SEO and funnel conversion
Experience managing a marketing team and collaborating cross-functionally with product and sales
Comfortable with daily 46 hour Asia timezone overlap (especially if remote)
Top Traits to Look For
Strategic thinker with execution muscle willing to get hands-on
Track record of delivering high ROI campaigns and driving efficient CAC
Strong analytical orientation data-led but creative
Experience with funnel ownership (from acquisition through conversion and activation)
Bonus: Experience in cross-border regulated or fintech industries
First 90 Days Goals
Audit current funnel and identify quick wins and long-term priorities
Launch performance campaigns across 23 key channels/markets
Drive measurable improvements in CAC and qualified merchant sign-ups
Build and manage campaign performance dashboards
Align the marketing teams execution plan with company growth goals
Compensation / Logistics
Full-time
Competitive base salary and equity
Visa sponsorship available (for SF-based hires)
Employment Type
Full-Time
