Social Media Engagement Specialist
Social Media Engagement Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Social Media Engagement Specialist will be a customer-service dynamo to pioneer UTAs social community management on Meta platforms (Facebook WhatsApp etc.) X LinkedIn and Reddit. Youll be the go-to voice replying to posts and comments building processes from scratch to address community needs and crafting response strategies that embody our Maverick grit. Using sentiment and brand tracking youll spot trendslike campus parking woes or game-day buzzand turn them into wins. This is a trailblazing gig for someone ready to roll up their sleeves and make it happen.
Essential Duties And Responsibilities
Monitor and respond to comments mentions and posts across UTAs social platforms in real time delivering on-brand replies that spark connection. Create response guidelines and tone-of-voice strategies tailoring them for Metas casual chats Xs quick takes LinkedIns polish and Reddits depth. Tap sentiment analysis and brand tracking tools (e.g. Sprout Social Brandwatch) to read the room catch trending topics and flag risks or opportunities. Share community feedback and sentiment insights with leadership pitching ideas to sharpen our online edge. Partner with Marketing Messaging and Engagement Admissions Student Affairs Alumni and campus marketers to sync responses with UTAs goals. Build and refine a processstarting from zeroto escalate community needs (e.g. student registration woes alumni event questions) to the right teams fast. Perform other duties as assigned.
Minimum Qualifications
Associates degree in communications marketing or a related field. Two (2) years of social media or community management experience ideally in a customer-facing role or an equivalent mix of education and relevant experience in similar role.
Preferred Qualifications
Bachelors degree in communications marketing or a related field. Experience using tools like Hootsuite Sprout Social or Brandwatch using data to steer the ship.
Work Schedule
Monday Friday; 8am 5pm
Required Experience:
Unclear Seniority
Employment Type
Full-Time
