CRM & Email Marketing Specialist
CRM & Email Marketing Specialist
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Job Description
Key Responsibilities
CRM Management & Optimization
Assist in setting up managing and optimizing the CRM platform for efficient customer segmentation and lead nurturing
Ensure data accuracy proper tagging and segmentation for personalized marketing campaigns
Develop and maintain automated workflows for customer engagement including welcome sequences abandoned cart reminders and reactivation emails
Troubleshoot CRM issues and ensure seamless integration with email marketing and loyalty programs
Email Marketing & Automation
Plan create and execute email marketing campaigns to drive customer engagement and conversions
Ensure that emails align with content plans and generate maximum revenue
Write compelling email copy and collaborate with designers for high-performing email templates
Set up A/B testing analyze campaign performance and optimize open rates CTR and conversions
Ensure email list hygiene and compliance with email marketing best practices (GDPR CAN-SPAM etc.)
Loyalty & Retention Strategies
Assist in the implementation and management of the CRM/Loyalty program to drive customer retention
Track customer engagement and use insights to refine rewards incentives and retention strategies
Work with the marketing team to create email drip campaigns for loyalty members
Reporting & Insights
Analyze CRM and email marketing performance metrics (open rates engagement churn CLV etc.)
Generate reports with actionable insights to improve customer journeys
Work closely with the sales team to track lead nurturing and conversion performance
Collaboration & Training
Support the sales customer success and marketing teams in using CRM and email marketing tools effectively
Train internal teams on best practices for CRM email marketing and automation
Collaborate with designers and copywriters to enhance campaign effectiveness
Requirements
Requirements
2 years of experience in CRM management email marketing or digital marketing
Hands-on experience with CRM software (e.g. HubSpot Salesforce Zoho or similar)
Proficiency in email marketing platforms (Mailchimp Klaviyo ActiveCampaign or similar)
Strong understanding of customer segmentation automation and retention strategies
Data-driven mindset with experience in A/B testing analytics and reporting
Excellent copywriting and communication skills
Ability to work collaboratively across multiple teams
Benefits
Preferred Qualifications
Experience with loyalty program platforms is a plus
Knowledge of email HTML/CSS for template customization (optional but beneficial)
Basic understanding of SQL or data querying for CRM analytics
Luxury mindset and an understanding of luxury visual aesthetics
Fashion industry experience is a plus
Employment Type
Full Time
