Cluster Digital Marketing & E-Commerce Manager (Movenpick & Mercure Hotels)
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Job Description
Key Responsibilities:
- Support the Marketing Director in developing and executing digital strategies that drive traffic and conversion across direct and indirect online channels with a focus on key feeder markets.
- Oversee the creation curation and publishing of original brand-aligned digital content to engage target audiences.
- Maintain and optimize hotel presence across OTA platforms metasearch engines and online listings to ensure consistency and accuracy.
- Conduct regular competitor benchmarking to assess content quality pricing and promotional positioning ensuring the hotel maintains competitive visibility.
- Manage and grow the hotels social media presence ensuring alignment with brand tone and campaign objectives.
- Monitor and optimize digital acquisition channels including SEO paid social display advertising and metasearch in coordination with external partners and agencies.
- Support the execution of the email marketing calendar for Rooms F&B and other revenue-generating outlets aligned with brand guidelines and performance goals.
- Collaborate with the agency and internal teams to generate innovative content marketing ideas and digital activations that enhance brand visibility.
- Manage and update website content through CMS/AEM in a timely and accurate manner.
- Generate and analyze monthly and quarterly performance reports to evaluate campaign success website traffic and conversion metrics.
- Assist the Revenue Team in ensuring rate parity across all digital platforms and flag inconsistencies.
- Monitor and respond to online guest reviews on relevant platforms to uphold brand reputation.
Qualifications :
Bachelors degree in Marketing E-Commerce Digital Media Business Administration or a related field.
Minimum 35 years of experience in digital marketing and e-commerce preferably in the hospitality or travel industry.
Proven experience managing multi-brand or cluster-level digital strategy across various online platforms.
Strong knowledge of SEO SEM performance marketing paid media and email marketing.
Proficient in Google Ads Meta Ads Manager Google Analytics CMS tools and CRM platforms (e.g. Salesforce Mailchimp or similar).
Experience working with OTAs global hotel brand platforms and direct booking optimization strategies.
Demonstrated ability to analyze data extract insights and develop ROI-focused marketing campaigns.
Excellent project management communication and stakeholder collaboration skills.
Up-to-date with the latest digital marketing trends hospitality technologies and consumer behavior patterns.
Fluent in English; additional languages (e.g. French Arabic) are an asset depending on the location.
Additional Information :
Your team and working environment:
In 1-2 sentences introduce the team property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
