Associate Director, College Marketing
Associate Director, College Marketing
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$ 87157 - 108946
1 Vacancy
Job Description
Job Posting Closing Times: Job postings are removed from advertising at12:00 A.M.on the closing date e.g. at midnight on the day before the closing date.
Austin Community College employees are required to maintain a domicile in the State of Texas while working for the college and throughout the duration of employment. AR 4.0300.01
Austin Community College is a public two-year institution that serves a multicultural population of approximately 41000 credit students each Fall and Spring semester. We embrace our identity as a community college as reflected in our mission statement. We promote student success and community development by providing affordable access through traditional and distance learning modes to higher education and workforce training including appropriate applied baccalaureate degrees in our service area.
As a community college committed to our mission we seek to recruit and retain a workforce that:
Values intellectual curiosity and innovative teaching
Is attracted by the colleges mission to promote equitable access to educational opportunities
Cares about student success and collaborates on strategies to facilitate success for populations including; first generation college students low-income students and students from underserved communities.
Focused on student academic achievement and postgraduate outcomes
Welcomes difference and models respectful interaction with others
Engages with the community both within and outside of ACC
Job Posting Title:
Associate Director College MarketingJob Description Summary:
Job Profile SummaryThe Associate Director of Marketing develops implements and manages advertising and promotional campaigns as well as trademark and licensing activities to align with the Colleges strategic marketing goals. This role leads advertising creative direction and project leadership while supporting the Marketing Director in achieving organizational objectives and overseeing daily operations.
The Associate Director collaborates with the Marketing Director and key stakeholders to develop and execute innovative marketing strategies campaigns and initiatives that drive engagement and support enrollment goals.
Job Description:
Description of Duties and Tasks
Essential duties and responsibilities include the following. Other duties may be assigned.
Develops and implements comprehensive data-driven advertising strategies that align with College priorities and strategic marketing goals. Directs and manages creative strategy to ensure advertising designs messages themes videos audio spots landing pages and other marketing assets are effectively reaching a multicultural audience.
Drives the creation of impactful content through collaboration with cross-functional teams and external partners.
Directs advertising placements across multiple channels including radio TV digital print and other media in collaboration with the marketing director and digital operations specialist.
May supervise train coach direct coordinate assign and discipline personnel while adhering to organizational human resources policies and procedures as well as related employment laws.
Under the direction of the Marketing Director leads project planning and execution to ensure campaigns are delivered on time and effectively reach the intended audiences through the appropriate channels.
Works with the College Marketing Director to generate and monitor marketing reports that include progress on benchmarks and establish measurable goals.
Coordinates market research efforts to enhance understanding of target audiences advertising channels and measure campaign effectiveness.
Uses data-driven insights to inform marketing strategies optimize campaigns and support decision-making for the department.
Works closely with key stakeholders to develop and execute targeted campaigns for college programs and new initiatives including planning implementation and performance monitoring.
Supports trademark and licensing compliance in partnership with the brand manager and ensures brand integrity across all materials.
Knowledge
Supervisory and management principles practices and methods.
Advanced knowledge of strategic marketing principles and current best practices.
Demonstrated knowledge of the media planning and buying cycle.
Proven experience and knowledge using data insights to guide marketing strategies and optimize campaign performance.
Extensive knowledge and understanding of media use and media demographics targeting strategies and principles of effective advertising.
Demonstrated expertise with multicultural community engagement and marketing.
Understanding of advertising production and technical requirements.
Knowledge of multimedia distribution channels and local marketing outlets.
Knowledge of project management practices and tools.
Knowledge of U.S. trademark and intellectual property standards.
Skills
Strong leadership and supervisory abilities.
Effective team collaborator
Exceptional communication skills both written and verbal.
Advanced strategic thinking and problem-solving capabilities.
Ability to manage complex marketing projects with multiple deadlines.
Strong organizational and analytical skills with attention to detail.
Ability to work within budget constraints while optimizing marketing effectiveness.
Capacity to thrive in a fast-paced environment and respond well under pressure.
Ability to collaborate cross-functionally and refine tactics within integrated marketing campaigns.
Technology Skills
Use a variety of spreadsheet word processing database and presentation software.
Use of project management software.
Use of marketing analytics tools.
Required Work Experience
Five years of directly related experience including one year of supervisor experience.
Preferred Work Experience
Six years of directly related experience including two or more years of supervisory experience.
Experience in advertising production and enrollment marketingparticularly in higher education settingsis preferred.
Required Education
Bachelors degree.
Preferred Education
Bachelors degree or higher in marketing communications advertising or related fields.
Physical Requirements
Work is performed in a standard office or similar environment.
Subject to standing walking sitting bending reaching pushing and pulling.
Occasional lifting of objects up to 10 pounds.
Safety
Supervise safe operation of unit. Facilitate safety inspections. Take reasonable and prudent actions to eliminate identified hazards. Ensure employees receive appropriate safety training and foster a workplace safety culture.
Salary Range
$87157 - $108946
Number of Openings:
1Job Posting Close Date:
June 17 2025Clery Act
As required by the US Department of Education employees are required to report violations under Title IX and under the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act) select individuals are required to report crimes. If this position is identified as a Campus Security Authority (Clery Act) you will be notified trained and provided resources for reporting.
Disclaimer
The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job nor is it an all-inclusive list of the skills and abilities required to do the job. Duties and responsibilities may change with business needs. ACC reserves the right to add change amend or delete portions of this job description at any time with or without notice. Employees may be required to perform other duties as requested directed or assigned. In addition reasonable accommodations may be made by ACC at its discretion to enable individuals with disabilities to perform essential functions of the job.
Required Experience:
Director
Employment Type
Full-Time
