Marketing Science Manager
Marketing Science Manager
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Job Description
Job Description:
A bit about us
Merkle a dentsu company powers the experience economy. For more than 35 years we have put people at the heart of our approach to digital business transformation.
As the only integrated experience consultancy in the world with a heritage in data science and performance Merkle delivers holistic experiences that support growth engagement and loyalty.
Merkles expertise has earned recognition as a Leader by top industry analyst firms in categories such as digital transformation and commerce experience design engineering and technology integration digital marketing data science CRM and loyalty and customer data management.
With more than 16000 employees Merkle operates in 30 countries throughout the Americas EMEA and APAC. For more information visit.
The Role
As Marketing Science Manager youll specialise in incrementality experiments playing a pivotal role in assessing the true impact of our marketing efforts on driving business outcomes. You will design and execute experiments aimed at determining the incremental lift generated by various media channels and initiatives. Working closely with cross-functional teams you will develop methodologies analyse results and provide actionable insights to inform strategic decision-making.
Responsibilities include:
Delivery of the full range of our products and services for our clients to improve their marketing effectiveness through the usage of MMM Attribution reporting experimentation & incrementality testing and bespoke media analytics
Act as the client lead for small to medium sized projects ensuring high quality deliveries and effective communication with all internal and external stakeholders
Contribution of development work towards our product roadmap as identified by our technical directors
Create and present compelling stories informed by our data work for all stakeholders
Creation of measurement frameworks and strategies
What we are looking for in you
Core understanding of the requirements limitations & value of marketing effectiveness services such as MMM Attribution experimentation and Incrementality testing
Ability to execute our core services independently and the ability to guide and train more junior team members
Core statistical knowledge
Core understanding of how marketing can contribute to business success and strong understanding of marketing theory
Understanding how different solutions work together to create a holistic measurement framework
Advanced proficiency in Excel/PPT
R or Python SQL PowerBI (or similar technology)
A few of the benefits
Youll have a great compensation package private health & dental insurance corporate discounts and career development through Dentsu University and free access to LinkedIn learning
29 days of annual leave (25 days of regular holidays birthdays off and 3 additional wellness days)
We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
Youll have a hybrid working schedule with flexible start/end hours
Merkle does not discriminate against job applicants on the basis of age disability gender reassignment marital or civil partner status pregnancy or maternity race colour nationality ethnic or national origin religion or belief sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits irrespective of experience.
As part of our Diversity and Inclusion agenda and as an Equal Opportunities employer if you require reasonable adjustments during the selection process please engage directly with your Recruiter
#LI-Hybrid
Location:
Edinburgh - The Stamp OfficeBrand:
Dentsu Data LabsTime Type:
Full timeContract Type:
PermanentRequired Experience:
Manager
Employment Type
Full-Time
