Growth and Lifecycle Lead (12 month contract)

• Own the orchestration of leads through the customer funnelensuring timely accurate routing to sales based on performance models customer signals and strategic rules
• Monitor and maintain health of lead pipelines proactively identifying and resolving breaks in the system
• Build and maintain data logic layers and queries that drive personalisation segmentation and call file creation.
• Own reporting and analytics across CRM product analytics and marketing automation platforms (e.g. Salesforce SFMC Amplitude)
• Build journeys and activities in Salesforce marketing cloud and / or marketing cloud personalisation from time to time
• Collaborate with Product Data and Growth teams to iterate on customer rules scoring logic and routing strategies
• Act as the internal expert for customer targeting call file prioritisation and marketing automation logic
• Drive key martech projects and support broader growth initiatives
• Lead a capable team of journey managers specialists and a Marketing Cloud Engineer to deliver business impact

This is a highly cross-functional and technical role. Youll be managing a complex ecosystem that includes marketing automation CRM integrations data pipelines and dynamic routing logic. Success requires strong commercial acumen analytical thinking and a willingness to get hands-on when needed to ensure excellence in execution.

Qualifications :

• Strong experience in Marketing Ops and Data-Driven CRM roles. RevOps experience is desirable.
• Experience with marketing automation platforms such as Salesforce marketing cloud adobe campaign Braze marketo is required.
• Experience with end to end personalisation martech such as Marketing Cloud Personalisation and Salesforce Marketing Cloud CDP management will be highly regarded
• Strong data wrangling skills and a working knowledge of martech/data pipelines
• Experience in high-volume B2C or B2B2C environments (e.g. mortgage proptech fintech)
• Proven ability to manage complex systems with many dependencies and fast-changing business needs
• Strategic mindset with a bias for action and a commercial lens
• Experience leading teams and delivering outcomes through people and stakeholder alignment

Additional Information :

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise innovative technology and a customer-first approach our teams work seamlessly to simplify the property journey helping Australians find buy and own property with confidence.

We support our people in a variety of ways but a few of the benefits that our people rave about include:

• A vibrant relaxed yet professional culture.
• Hybrid working arrangement designed to support work-life balance while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support including medical mental health and financial wellbeing services to enable our workforce to thrive at home and work.
• Generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional weeks Loyalty Leave each year after reaching 3 years service.
• Wellness initiatives with a strong focus on psychological safety.

Were committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation stronger collaboration and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract engage and evolve the right talent and build best-in-class products.

This is an opportunity to shape the future of a fast-growing purpose-driven company thats transforming the homeownership journey.

Ready to contribute to Lendi Groups next chapter Apply now and be part of something big!

Remote Work :

No

Employment Type :

Contract