Demand Generation Marketing Coordinator
Demand Generation Marketing Coordinator
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Salary Not Disclosed
1 Vacancy
Job Description
The Demand Generation Marketing Coordinator will work across our Foodservice group to execute high-touch demand generation campaigns that generate high-quality leads and improve conversion rates for our event sales teams.
You will be responsible for the overall execution of a sales marketing strategy messaging and content that drives awareness audience engagement and increases sales including lead generation/nurture pipeline progression cross/upsell and account-based marketing.
This position reports into the Demand Generation Marketing Manager and will support all leads and pipeline-related KPIs monitoring progress to marketing-attributable revenue goals. The role requires extensive collaboration Sales Brand and Event Marketers and Senior Management and you will play a key part in fulfilling the strategy for driving demand for the Informa Connects Foodservice Groups portfolio brands.
Qualifications :
- 1- 3 years experience in marketing ideally within a B2B media/digital or events landscape
- Prior experience in Demand Generation Sales Enablement preferred
- Bachelors degree required in Marketing or Business preferred.
- A can-do attitude with a desire to extend existing skills and be a problem solver
- A mind that analyzes & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
- Demonstrable experience in marketing campaign management and a proven ability to influence cross-functional team and business owners to prioritize work
- Exemplary organizational and prioritization skills project-oriented with an attention to detail
- Strong copywriting and grammar skills
- Proficient in Microsoft Office Suite especially Excel
- Experience with Eloqua SalesForce CRM preferred
- Travel < 10% per year
- Hybrid role able to commute to the Chicago office minimum 3 days / week
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
- Recognition for great work with global awards and kudos programs
- As an international company the chance to collaborate with teams around the world
- This job ad will automatically expire on 06/09
- This role is paying between $60000 - $65000 per anum
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
