FLEX Director - Digital Experiments - Conversion Rate Optimization
FLEX Director - Digital Experiments - Conversion Rate Optimization
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Job Description
The Director of Digital Experimentation for Conversion Rate Optimization (CRO) is a strategic leader responsible for scaling a culture of continuous learning and data-driven decision-making across Marriotts global digital ecosystem. This role is central to shaping how we leverage experimentation to uncover insights optimize customer journeys and deliver incremental growth in bookings and revenue.
The Director will partner closely with cross-functional teams to define orchestrate and elevate test strategies that drive measurable business impact. This includes guiding A/B and multivariate testing merchandising effectiveness personalization initiatives and customer experience researchwhile serving as a thought leader on digital optimization across the enterprise specific to CRO efforts.
The Director effects change at operational tactical and strategic levels across Marriotts digital organization; core responsibility include:
- Lead inspire and optimize a high-performing team of Marriott associates and consultants
- Influence decision-making by identifying friction and opportunity areas using a blend of qualitative and quantitative inputs
- Leverage Agile best practices to scale experimentation
- Accelerate velocity of experimentation across squads by embedding best practices enabling tools and cross-functional playbooks
- Build systems of record for experimentation and data collection
CANDIDATE PROFILE
Education and Experience
Required:
- Undergraduate degree in Marketing Business Administration Hospitality Management or related discipline or equivalent combination of education and experience
- 8 years of relevant experience; 2 years in digital optimization experimentation or product performance analytics
- Hands-on expertise delivering initiatives in Agile or fast-paced digital environments
- Proficiency with Atlassian tools (JIRA Confluence)
- Exceptional communication and leadership skills with the ability to influence across technical and non-technical stakeholders
- Advanced proficiency in Excel and PowerPoint with experience crafting data-driven presentations
Preferred:
- Hands-on expertise with experimentation platforms such as Adobe Target Optimizely or Maxymiser
- Understanding of front-end development (HTML CSS JavaScript)
- Track record of managing complex cross-functional initiatives from concept to implementation
- High level of analytical and problem-solving capability to resolve ambiguous and complex challenges
- Outstanding interpersonal skills and team leadership instincts in matrixed or enterprise environments
CORE WORK ACTIVITIES
Be technical and detail oriented:
- Maintain robust documentation of data sources experimental variables and results
- Translate enterprise goals into well-defined hypotheses and testable constructs
- Diagnose and resolve implementation issues in collaboration with QA and engineering
- Monitor and mitigate cross-experiment interactions and code-level dependencies
Be creative and agile:
- Apply Scrum or related frameworks to embed experimentation processes within Agile product workflows and optimize team velocity and test throughout
- Create customer-driven stories based on results and illustrated with visualizations
- Support strategic planning quarterly PI planning and continuous improvement across Digital Performance
- Develop repeatable heuristics methods tools and technologies that improve experiment accuracy velocity and robustness
Be a great leader of others:
- Establish strong relationships across product analytics and engineering to break silos accelerate innovation
- Actively listen prioritize and respond to feedback from direct reports colleagues and supervisors
- Lead agile cross-functional teams across of Product UX Analytics QA and IT
- Partner with Product and Engineering leaders to prioritize and expedite the deployment of winning test experiences
- Evangelize the power of experimentation through clear communication of impact and success stories
Be analytical and results-focused:
- Act as a transformation agent within Digital Performance team
- Collaborate with Analytics to deliver robust post-test analyses and recommendations
- Partner with Analytics to forecast experiment traffic requirements test duration and expected outcomes
- Ensure all experiments are designed to drive business outcomes and contribute to Marriotts digital growth
Managing and Conducting Human Resources Activities:
- Promotes the fair and equitable treatment of employees
- Facilitates regular ongoing communication in department (e.g. staff meetings)
- Fosters employee commitment to providing excellent service participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees
MANAGEMENT COMPETENCIES
- Adaptability Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making -Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develops and evaluates alternatives and solutions solves problems and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
- Strategy Development -Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning organizing and on-going evaluation processes.
- Building and Contributing to Teams -Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Strategy Execution Ensures successful execution across of business plans designed to maximize customer satisfaction profitability and market share through effective planning organizing and on-going evaluation processes.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing -Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
- Customer Relationships -Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
- Coworker Relationships -Interacts with others in a way that builds openness trust and confidence in the pursuit of organizational goals and lasting relationships.
- Global Mindset -Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
- Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen -Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges
- Business Process and Analysis Knowledge of multiple processes within sponsor department; ability to document key process flows recognize processes for redesign identify opportunities and translate business processes into information systems needs. Ability to define quality measures and evaluate performance against standards and to identify issues risks and possible paths of resolution or mitigation strategies.
- IT Business Management Ability to monitor and evaluate trends in technology technology delivery mechanisms and IT organizational processes and tools. This includes the ability to redefine processes make recommendations and perfect process governance frameworks.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Using basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
- Mathematical Reasoning - The ability to add subtract multiply or divide quickly correctly and in a way that allows one to solve work-related issues.
- Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Reading Comprehension- Understanding written sentences and paragraphs in work related documents.
- Writing- Communicating effectively in writing as appropriate for the needs of the audience.
The pay range for this position is $56.58 to $91.83 per hour.
Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.
FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid for candidates within a commuting distance to Bethesda MD; candidates outside of commuting distance to Bethesda MD will be considered for Remote positions.
The application deadline for this position is 14 days after the date of this posting May 30 2025.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Director
Employment Type
Full-Time
