Head of Blog Strategy and Platform (427510)

We help the world run better

At SAP we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences values flexibility and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative caring team environment with a strong focus on learning and development recognition for your individual contributions and a variety of benefit options for you to choose from.

Purpose & Objective

SAPs Corporate Marketing team is seeking a Head of Blog Strategy and Platform to lead and enhance our business blog ecosystem. This senior-level individual contributor will develop and implement a comprehensive blogging strategy that not only positions SAP as a leader in key topic areas is discoverable and engaging but that also delivers a superior customer experience.

Our business blog requires a visionary leader to drive an ambitious editorial agenda optimize performance through data-driven insights and ensure seamless operations. Though not a direct manager this role will work with a supporting cast that encompasses content strategy SEO publishing operations and platform innovation demanding both strategic vision and hands-on execution as well as the ability to drive progress and influence without direct authority.

Key Responsibilities

• Evolve and implement SAPs business blog strategy. Craft a clear editorial direction that aligns with SAPs brand audience needs and business objectives.
• Enhance user experience. Ensure SAPs blog offers a seamless intuitive and engaging experience that reflects the standards of an enterprise technology leader. Innovate in content navigation and accessibility to improve how audiences interact with our content.
• Drive impactful content. Use SEO generative AI and data-driven insights to boost visibility engagement and conversion establishing SAPs blog as the premier destination for enterprise decision-makers.
• Ensure content excellence. Collaborate with content strategists subject matter experts and marketing teams to produce valuable high-quality blogs aligned with key marketing initiatives.
• Manage the blog platform. Oversee the evolution of SAPs business blog infrastructure ensuring robust capabilities efficient publishing workflows and scalable taxonomy.
• Foster cross-functional collaboration. Work across multiple teams to integrate blogs seamlessly into SAPs content ecosystem supporting broader customer journey objectives.
• Establish governance and operations. Develop and enforce guidelines for authorship approvals and optimization to maintain consistency compliance and efficiency.
• Stay industry-informed. Monitor competitors search trends and emerging technologies to keep SAPs blog strategy innovative and competitive.

Basic Qualifications

• 6 years of experience in content strategy digital publishing or editorial leadership preferably within B2B enterprise content.
• Proven expertise in blog content content strategy SEO best practices and audience engagement.
• Strong understanding of content workflows CMS platforms and performance analytics.
• Ability to collaborate within a matrixed organization and influence stakeholders without direct authority.
• Data-driven approach with experience leveraging insights to refine content and editorial strategies.
• Commitment to creating exceptional user experiences ensuring content is high-quality discoverable accessible and engaging.

Preferred Qualifications

• Experience elevating a blog program to industry-leading status.
• Knowledge of AI-driven content optimization and personalization.
• Exceptional storytelling and writing skills with a keen sense for engaging enterprise audiences.
• Ability to balance strategic vision with tactical execution.

This role offers the opportunity to transform SAPs blog presence into a leading content platform. If you excel in driving digital content innovation optimizing user experiences and delivering measurable business impact we encourage you to apply.

We win with inclusion

SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability in compliance with applicable federal state and local legal requirements.

Compensation Range Transparency: SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 142500 - actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:SAP North America Benefits.

Requisition ID: 427510 Work Area:Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations:#LI-Hybrid