Marketing Specialist
Marketing Specialist
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Job Description
Description
Were seeking a Marketing Specialist to support and manage strategic marketing initiatives targeting government organizations and the communities they serve. The ideal candidate is a strong project manager with excellent copywriting skills a quick grasp of marketing technology platforms and a few years of experience with email social media and performance reporting through tools like Google Analytics and Power BI. This role collaborates with specialist teams to orchestrate and report on each campaign and includes opportunities for growth while directly benefiting local communities.
Responsibilities
Develop and implement innovative multi-faceted marketing campaigns which may include email print social media web webinar video and in-persontouchpointswith clients and prospects
Become adept in the Tyler voice and writing style using this to write effective compelling content for the web email and collateral including brochures product sheets white papers client profiles videos and more
Ensure marketing messaging is consistent and drives the key messages in an impactful way
Provide lead generation or client outreach support at events such as trade shows or conferences including on-site coordination where required
Manage projects so assigned deliverables are completed on time and with efficient use of resources; work with manager to prioritize projects for maximum business impact
Track assignments and the results of projects and campaigns so the impact of work can be reported by the team manager
Develop product knowledge and/or obtain product knowledge from internal subject matter experts tocommunicate about Tyler solutions clearly and accuratelyto an external audience
Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
Meet and communicatewith team members clients and stakeholders via email chat phone/video call or in-person discussion including with people in other offices or remote locations
Qualifications
Bachelors degree in a related field or equivalent experience
At least5years of marketing experience
An understanding of marketing communications vehicles including emailsocial media collateral video web and tradeshows
Experience effectively managing a variety of marketing projects and timelines
Strong writing skills and experience
ExpertisewithAP style
Mastery ofMicrosoft Office (Word Excel PowerPoint Outlook)
Knowledge of digital marketing channels
A positive attitude
Advertising or PR agency experience a plus
Required Experience:
Unclear Seniority
Employment Type
Full Time
