Social Media Specialist II, Alumni and Brand Communications
Social Media Specialist II, Alumni and Brand Communications
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$ 48722 - 59684
1 Vacancy
Job Description
Advancement & Partnerships:
Join our dynamic and growing Advancement & Partnerships team as we work together to power partnerships and transform lives through philanthropy.
Together we can unleash the potential of people and ideas to positively change the world. Your efforts on our team will help us to build the University for the Future.
The Opportunity:
The Social Media Specialist II Alumni and Brand Communications plays a critical role in enhancing UCFs digital voice through creative impactful and strategic social media storytelling. Reporting to the Director of Alumni & Digital Communications this role is responsible for managing multiple social media platforms producing engaging content and leading campaigns that build brand awareness and grow community engagement among UCF alumni and friends.
If youre a digital-savvy communicator with a passion for content creation analytics and community engagementthis is your opportunity to help elevate the voice of UCF.
Classification Title: Social Media Communications Specialist II
Responsibilities:
Create and publish original high-quality contentincluding text graphics videos and imagestailored for each platform.
Develop and implement strategic social media plans aligned with editorial and brand goals ensuring timely and coordinated content across channels.
Manage and execute campaigns contests giveaways and promotions to grow engagement and brand awareness.
Lead and grow the Knightfluencer Program (social media ambassadors): identify influencers create shared content monitor participation track performance and manage incentives.
Monitor and respond to direct messages comments and mentions with professionalism cultivating a positive online community.
Use analytics tools to track metrics such as impressions reach engagement rate and follower growth; deliver regular reports with insights and data-driven recommendations.
Collaborate with UCF Central Marketing UCF Athletics and social media leads across campus to maintain consistent brand tone messaging and alignment.
Minimum Qualifications:
Bachelors or Masters degree and 2 years of relevant experience or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.Click here for more information.
Preferred Qualifications:
Experience managing brand or organizational social media accounts across Facebook Instagram Twitter/X LinkedIn and YouTube.
Familiarity with social media management tools (e.g. Sprout Social Hootsuite Later) and analytics platforms (e.g. Meta Insights Google Analytics).
Strong skills in short-form video creation editing and platform-specific content development (e.g. Reels shorts).
Experience working in higher education alumni relations or nonprofit communications.
Knowledge of UCFs brand values and alumni community is a plus.
The most successful candidates may possess the following qualities:
Understanding of social media trends best practices and algorithm shifts.
Excellent copywriting and editing skills with an eye for visual detail.
Ability to multitask and manage competing deadlines in a fast-paced environment.
Special Instructions to the Applicants:
The anticipated salary for a well-qualified candidate is $48722 - $59684.
Advancement and Partnerships values the unique contributions that each team member brings to our division. The determination of a successful candidates starting salary will vary based on several factors including education and relevant experience. The anticipated pay scale indicated for this position generally applies to candidates who meet the minimum requirements and several of the preferred qualifications outlined above.
Classification Title: Social Media Communications Specialist II
Are you ready to unleash YOUR potential
As a next-generation public research university and Forbes-ranked top employer in Florida we are a community of thinkers doers creators innovators healers and leaders striving to create broader prosperity and help shape a better future. No matter what your role is when you join Knight Nation youll play an integral role at one of the most impactful universities in the country. Youll be met with opportunities to connect and collaborate with talented faculty staff and students across 13 colleges and multiple campuses engaging in impactful work that makes a positive difference. Your time at UCF will provide you with many meaningful opportunities to grow youll work alongside talented colleagues on complex projects that will challenge you and help you gain new skills and youll have countless rewarding experiences that go well beyond a paycheck.
Working at UCF has its perks! UCF offers:
Benefit packages including Medical Dental Vision Life Insurance Flexible Spending and Employee Assistance Program
Paid time off including annual and sick time off and paid holidays
Retirement savings options
Employee discounts including tickets to many Orlando attractions
Education assistance
Flexible work environment
And moreFor more benefits information view theUCF Employee Benefits Guide.
Unless explicitly stated on the job posting it is UCFs expectation that an employee of UCF will reside in Florida as of the date the employment begins.
#LI-ONSITE
Department
Advancement and PartnershipsWork Schedule
Monday - Friday; 8:00 AM- 5:00 PM Onsite. Some nights and weekends as required.Type of Appointment
RegularExpected Salary
$48722.00 to NegotiableJob Posting End Date
0AMAs a Florida public university the University of Central Florida makes all application materials and selection procedures available to the public upon request.
UCF is proud to be a smoke-free campus and an E-Verify employer.
If an accommodation due to a disability is needed to apply for this position please call or email .
Required Experience:
Unclear Seniority
Employment Type
Full-Time
