Copywriter
Copywriter
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Job Description
Title:Copywriter
Position Purpose:
The copywriter creates develops plans writes and edits persuasive communications that embody the brand spirit and personality of Bates College. A key member of the editorial team within Bates Communications and Marketing (BCM) the copywriter will collaborate closely with the digital marketing team and key campus partners to deliver creative compelling and most important effective messaging.
The copywriter works both independently and collaboratively with internal teams and colleagues in advancement admission athletics and academic affairs to imagine new concepts and copy in support of strategic initiatives that further institutional goals.
Job Duties:
- Meet with BCM colleagues and campus partners to discuss project goals and parameters.
- Write engaging creative and compelling copy ensuring that it adheres to Bates editorial style and aligns with overarching brand strategy.
- Conduct research to determine the best approach/content/platform to achieve each projects desired outcome.
- Review work of self and others with a critical eye to strategic communication best practices and branding objectives.
- Regularly confirm Bates statistics and facts for use in marketing copy.
- Review final versions or printer proofs of projects produced by BCM.
- Collaborate with the marketing design and editorial teams to develop ideas for a variety of marketing and communications projects that support strategic branding goals including innovations in internal and external communications.
- Research appropriate topics or approaches.
- Be an active participant in social media and editorial planning meetings photo or video shoots brainstorming sessions and other BCM activities.
- Get to know what makes Bates well Bates by attending campus presentations athletics competitions arts and cultural events.
- Develop a sophisticated understanding of the colleges academic experience and signature programs such as Purposeful Work Short Term and the Harward Center for Community Engagement.
- Work collegially and collaboratively with the BCM team and campus partners.
- Track tasks documents and deadlines in the Asana project management system.
Minimum Qualifications:
Education
Bachelors degree (or equivalent) in journalism English communications or related discipline.
Experience
- Two or more years of professional writing experience with a solid portfolio of work.
- Proofreading experience and familiarity with standard style guides preferred.
- Experience with content management systems and social media platforms preferred.
- An understanding of the interplay of copy and design preferred.
Skills and Knowledge
- Commitment to equity and inclusion and serving the needs of a culturally and educationally diverse community.
- Exceptional writing research and editing skills.
- Ability to work independently or with a team to meet various deadlines.
- Excellent organizational skills and multitasking ability.
- Ability to thrive in a fast-paced collaborative environment with a high-volume workload often requiring short turnaround times.
- Demonstrate a keen eye for detail.
- Driven to finding exactly the right words to capture the Bates experience. They also will have a sense of humor strong feelings about the Oxford Comma a compulsion to meet deadlines and a love for clever wordplay.
Benefits:
Bates College offers competitive salaries excellent benefits (health dental sick leave 24 days of vacation 2 personal days 13 paid holidays dependent care subsidy free parking access to library and athletic facilities & more) and a supportive collegial environment in a drug and smoke-free workplace.
Equal Employment Opportunity Statement:
Bates College is committed to the principle of equal opportunity and providing an educational and work environment free from discrimination. The college prohibits discrimination on the basis of race color national or ethnic origin religion sex sexual orientation gender identity or gender expression age disability genetic information or veteran status and other legally protected statuses in the recruitment and admission of its students in the administration of its education policies and programs or in the recruitment of its faculty and staff. Bates College adheres to all applicable state and federal equal opportunity laws and regulations. All college faculty staff students contractors visitors and volunteers are responsible for understanding and complying with the Non-Discrimination Policy.
Inquiries concerning the colleges policies compliance with applicable laws statutes and regulations (such as Title VII Title IX and ADA/Section 504) and complaints may be directed to Gwen Lexow Title IX Officer or via email at .
About Bates:
Bates is internationally recognized as a leading liberal arts college attracting 2000 students from across the U.S. and around the world.
Since 1855 Bates has been dedicated to educating the whole person through creative and rigorous scholarship in a collaborative residential community. Committed to opportunity and excellence Bates has always admitted students without regard to gender race religion or national origin.
Cultivating intellectual discovery and informed civic action Bates prepares leaders sustained by a love of learning and zeal for responsible stewardship of the wider world. Bates engages the forces intellectual trends demographic changes and technology that are transforming higher education and the world into which our students graduate.
Bates has highly competitive admissions graduates over 90 percent of its entering students and more than half of its alumni earn graduate degrees. Bates employs 200 faculty members and 550 staff.
The college is proud of deep roots in the Lewiston/Auburn community Maines second-largest urban area with a population of approximately 65000. Bates is located on a beautiful 133-acre traditional New England campus in Lewiston an emerging city with an entrepreneurial climate a lively arts scene and a dynamic business community. Bates is 35 miles north of Portland 140 miles north of Boston and 350 miles north of New York City.
Employment Type
Full-Time
