Senior Paid Media Manager, Amazon Shipping
Senior Paid Media Manager, Amazon Shipping
Posted on :
01-06-2025
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1 Vacancy
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Job Description
We are currently seeking a paid media expert to lead paid digital performance media for Amazon Shipping in North America. This position will require strong skills in all areas of paid marketing (e.g. Media planning buying and optimization internal and vendor relationships RFP execution and performance reporting).
As owner of performance media you will be responsible for setting the vision of your media program bringing new innovative ideas and implementing them successfully at every stage of the process from strategy sourcing QA and optimization.
You will define tools processes and partnerships required to bring your program and campaigns to life. Using internal and industry data to recommend and execute paid marketing plans across digital performance paid channels (e.g. Google LinkedIn programmatic etc.) that delights customers drives awareness and traffic to our website and conversions.
The successful candidate for this role has experience owning cross-functional digital media programs making data-driven decisions and influencing others. You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (executing paid media campaigns improving/automating processes analyzing metrics and solving problems).
You are a self-starter and possess strong analytical skills and thrive working among a broad diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work.
You have a high level of comfort navigating ambiguity a passion for testing and scaling learnings beyond your immediate team and the ability to investigate complex challenges and effectively influence cross-functional stakeholders.
You work backwards from the customer apply innovative thinking and dive deep to identify and mitigate gaps.
Key job responsibilities
Manage end-to-end paid marketing strategy and execution for performance channels- Partner with tech analytics finance and Amazon central channel teams to optimize campaigns and deliver efficiency gains.
Monitor and analyze paid media metrics to evaluate campaign performance optimize strategies maximize audience engagement and develop new metrics to demonstrate value and business impact of our media tactics.
Report on paid marketing efficacy (scale and efficiency) based on the media mix conduct financial analysis of business opportunities to meet and exceed goals and report on progress to goals with senior leadership.
Identify opportunities for paid marketing automation and partner with external agencies/vendors and our product teams to estimate impact and define business requirements
You should be comfortable with change embrace the opportunity to wear many hats and relish the chance to solve hard problems in short order.
About the team
Amazon Transportation Services (ATS) business collectively represents some of the most critical components of Amazons first-class transportation network. Everything we do is aimed at further delighting our customers with faster cheaper and more efficient means of receiving packages. With Amazon Shipping Sellers can tap into Amazons world-class transportation solutions for their own small parcel needs. We are seeking a leader to set up and scale in-house performance media capability.
- 5 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Knowledge of analytics tools and web traffic reporting
- 5 years demonstrable experience within the media buying space (designing and managing campaigns)
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting
- Hands on media planning buying and optimization experience
- Experience of managing complex program of work working across cross functional teams and senior stakeholders
- Exceptional analytical skills with experience in deep diving data
- Experience developing written documents in a professional setting
- Proven ability to deliver results and prioritize tasks in a fast-moving dynamic environment
- Experience working cross-functionally across Sales Product Management Marketing and Legal
- Entrepreneurial spirit / ability to try different things with minimal direction
- Freight or transportation industry experience a plus
- Exceptional oral communication abilities
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
As owner of performance media you will be responsible for setting the vision of your media program bringing new innovative ideas and implementing them successfully at every stage of the process from strategy sourcing QA and optimization.
You will define tools processes and partnerships required to bring your program and campaigns to life. Using internal and industry data to recommend and execute paid marketing plans across digital performance paid channels (e.g. Google LinkedIn programmatic etc.) that delights customers drives awareness and traffic to our website and conversions.
The successful candidate for this role has experience owning cross-functional digital media programs making data-driven decisions and influencing others. You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (executing paid media campaigns improving/automating processes analyzing metrics and solving problems).
You are a self-starter and possess strong analytical skills and thrive working among a broad diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work.
You have a high level of comfort navigating ambiguity a passion for testing and scaling learnings beyond your immediate team and the ability to investigate complex challenges and effectively influence cross-functional stakeholders.
You work backwards from the customer apply innovative thinking and dive deep to identify and mitigate gaps.
Key job responsibilities
Manage end-to-end paid marketing strategy and execution for performance channels- Partner with tech analytics finance and Amazon central channel teams to optimize campaigns and deliver efficiency gains.
Monitor and analyze paid media metrics to evaluate campaign performance optimize strategies maximize audience engagement and develop new metrics to demonstrate value and business impact of our media tactics.
Report on paid marketing efficacy (scale and efficiency) based on the media mix conduct financial analysis of business opportunities to meet and exceed goals and report on progress to goals with senior leadership.
Identify opportunities for paid marketing automation and partner with external agencies/vendors and our product teams to estimate impact and define business requirements
You should be comfortable with change embrace the opportunity to wear many hats and relish the chance to solve hard problems in short order.
About the team
Amazon Transportation Services (ATS) business collectively represents some of the most critical components of Amazons first-class transportation network. Everything we do is aimed at further delighting our customers with faster cheaper and more efficient means of receiving packages. With Amazon Shipping Sellers can tap into Amazons world-class transportation solutions for their own small parcel needs. We are seeking a leader to set up and scale in-house performance media capability.
- 5 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Knowledge of analytics tools and web traffic reporting
- 5 years demonstrable experience within the media buying space (designing and managing campaigns)
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting
- Hands on media planning buying and optimization experience
- Experience of managing complex program of work working across cross functional teams and senior stakeholders
- Exceptional analytical skills with experience in deep diving data
- Experience developing written documents in a professional setting
- Proven ability to deliver results and prioritize tasks in a fast-moving dynamic environment
- Experience working cross-functionally across Sales Product Management Marketing and Legal
- Entrepreneurial spirit / ability to try different things with minimal direction
- Freight or transportation industry experience a plus
- Exceptional oral communication abilities
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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