Marketing and Comm Specialist
Marketing and Comm Specialist
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$ 50000 - 55000
1 Vacancy
Job Description
Marketing and Comm Specialist
Bachelors degree and two years of relevant experience; or an Associates degree and four years of relevant experience; or an equivalent combination of education and experience.
Based upon the strategic goals of the Institute plan develop and execute communication efforts designed to meet those goals especially as it relates to sharing of information to build the reputation of the Fixel Institute. Efforts will be cost-effective research-based measurable communications strategies to enhance the institutes reputation and promote the research educational and clinical missions and activities of the institute to the public peer institutions funding agencies alumni donors prospects and the UF community. They will leverage compelling and unique communications tools to develop effective and impactful materials serving as project manager and editor for a wide variety of print electronic and online materials including fact sheets eNewsletters collateral materials and web and social media content. Ensure consistency of messaging and branding. Ensure a coordinated approach to communications working closely with institute leadership faculty members staff members UF Health Communications and Marketing teams and main campus communicators to gather detailed information and statistics for materials avoid duplication of effort and ensure effectiveness and adherence to UF and UF Health communications standards guidelines and policies.
Manage the institutes social media strategy across its various social media platforms to enhance the reputation and visibility of the institute and its missions. Establish editorial calendars for the institutes official social media accounts and update calendars on a regular basis proactively identifying content ideas to pursue and story opportunities to promote. Ensure social media channels and practices used adhere to established UF and UF Health policies and standards. Create and routinely post social content in accordance with demonstrated best practices. Work with colleagues in UF Health Communications digital communications team to establish key metrics to gauge effectiveness of social media efforts routinely monitor analytics share reports and use data to identify and recommend opportunities for enhanced engagement.
Manage the institutes web presence to ensure a comprehensive strategic approach to website communications including enhancing current content creating compelling new content and coordinating content updates/maintenance using the WordPress platform. Ensure continuity of web efforts and adhere to established UF and UF Health policies brand design standards and accessibility requirements. Ensure approaches reflect best practices. Use Google Analytics to understand audience behavior on the web and identify opportunities for enhancement to support strategic initiatives and to enhance reputation and visibility of the institute on national levels.
Scout and identify story ideas to promote across the institutes various communications channels. Develop and produce content using a variety of multimedia assets to support the institutes online platforms and presence including radio scripts for Health in a Heartbeat infographics videos and photography. Work collaboratively with other UF Health communications directors marketing web social and creative teams to coordinate and leverage efforts ensuring adherence to established policies standards and guidelines. Serve as a photographer as needed to support web/social content development. Work closely with UF Health creative services staff members to coordinate photography videography and graphic design needs to complete projects. Coordinate production in a cost-effective manner. Coordinate appropriate reviews/approvals of materials in accordance with established UF and UF Health policies and guidelines.
In close collaboration with the UF Health Communications External Communications team develop and implement public relations activities to promote the research educational and clinical missions of the Fixel Institute. Ensure a coordinated approach to efforts and consistency in messaging working collaboratively with Fixels leadership UF Health Communications leadership UF Strategic Communications and Marketing and UF Advancement to ensure effectiveness of efforts avoid duplication and ensure adherence to uniform standards and policies. Comply with UF and UF Health editing review news distribution and identity/branding policies. When necessary escort media members when visiting the Fixel Institute and/or UF academic health center campus. Track communicate and evaluate progress of efforts and metrics throughout process.
Meet regularly with the Fixel Institute and UF Health Communications leadership. Attend weekly Media Forecast meetings. Coordinate opportunities and needs of the Fixel Institute with the UF Health Communications office including communications staff for the McKnight Brain Institute and marketing staff for neuromedicine-related specialties. Perform other duties as required.
$50000 - $55000
Bachelors degree and two years of relevant experience; or an Associates degree and four years of relevant experience; or an equivalent combination of education and experience.
EXPERIENCE
- Four years of appropriate experience
- Experience in developing and implementing strategic communications and public relations campaigns editorial planning writing editing and coordinating production of multimedia assets
- Experience in reporting and writing on medical and scientific topics
Experience in managing websites and social media platforms
SKILLS
- Excellent writing editing and proofreading skills
- Superior spelling punctuation and grammatical skills
- Video and podcast production experience
- Proficiency with Microsoft (MS) Word Excel and PowerPoint
- Proficient in Associated Press (AP) style
- Effective time management skills
- Excellent organizational and planning skills
- Excellent interpersonal skills
ABILITIES
- Demonstrated ability to work as part of a team toward organizational objectives
- Ability to communicate clearly and effectively with diverse constituencies
- Ability to communicate and collaborate with faculty members and staff members at multiple levels and in diverse fields
- Ability to plan organize and coordinate work assignments independently
- Ability to meet deadlines
- Ability to work independently
- Ability to work with Web Services to lead the redesign and management of existing websites
OTHER QUALIFICATIONS
- Strong and versatile editor and writer
- Accurate
- Attention to detail
- Self-motivated
- Customer service-oriented attitude
Please upload the following - CV or Resume Cover Letter and List of Professional References.
Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
