Senior Paid Search Marketing Associate
Senior Paid Search Marketing Associate
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$ 75000 - 94000
1 Vacancy
Job Description
About us
At Udemy were on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors weve helped nearly 80 million learners and more than 17000 organizations achieve their goals. Come join us in ensuring everyone everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. Learn more about us on our company page.
Where we work
Udemy is a global company headquartered in San Francisco with additional U.S. offices in Denver and Austin and international hubs in Australia India Ireland Mexico and Trkiye. This is an in-office position requiring three days a week in the office (Tuesday Wednesday Thursday) and flexibility on Mondays and Fridays.
About your Skills
- B2B marketing: While your core expertise is in paid search you know the entire B2B funnel and how advertising can influence each stage from brand awareness to remarketing. You can investigate where in the funnel leads may drop off and propose effective solutions. You know how various Google Ads campaign types fit in the B2B funnel and how they can influence other funnel stages. In addition to Search you have launched and managed at least one of the following campaign types: Video (YouTube) Display Demand Gen or PMax.
- Communication: You communicate clearly and concisely adapting your message to diverse stakeholders and contexts. You ask questions to understand the full context of the project or situation at hand. Whether writing presenting or collaborating you convey ideas effectively build alignment and keep projects on track through proactive and thoughtful interactions.
- Stakeholder management: You drive projects that involve several teams at a time internally and externally. You develop relationships effectively up down and across the organization and you can strategically use these relationships to help move your work forward. You inspire others to align with your vision of success.
- Advanced reporting: You are familiar with reporting and data visualization tools beyond Excel and Google Sheets. You know how to find the right data and visualize it in a dashboarding tool like Tableau Looker or similar. Moreover you can build custom reports in Salesforce or another CRM and draw actionable insights.
About this role
Performance and Growth Marketing team is looking for a B2B paid search expert to help manage optimize and grow a paid acquisition program with a multi-million dollar budget.
What youll be doing:
- Manage optimize and report on performance across Google Ads and Microsoft Ads (Bing) acquisition programs primarily focused on paid search but also including top-of-funnel campaign types (video display etc)
- Monitor and optimize the programs pacing toward quarterly budgets while optimizing for sales pipeline closed-won revenue and ROAS targets.
- Collaborate with cross-functional stakeholders (creative product data science legal and other teams) and external partners (media agency Google account team and other vendors) to drive your projects forward.
- Identify opportunities for the programs improvement formulate test hypotheses and design and launch tests to validate your hypotheses.
- Maintain the highest standard of account quality by monitoring competition auction insights ad relevance and keyword quality scores.
- Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing. We use ChatGPT Writer and Canva but we continuously research and add more tools.
What youll have
- 4 years of work experience in performance marketing primarily in paid search.
- Experience managing B2B paid search programs with at least $250K in monthly investment optimizing toward sales pipeline or closed-won revenue while maximizing ROAS.
- Experience managing multiple cross-functional stakeholders/projects at once.
- Experience designing launching and measuring A/B experiments focused on finding optimal campaign setup and improving creative and landing page experiences.
We understand that not everyone will match each of the above qualifications. However we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align wed love to hear from you!
#LI-AS1
Hiring Compensation Range
$75000 - $94000 USD
We understand that not everyone will match each of the above qualifications. However we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align wed love to hear from you!
Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve as inquisitive as those who use our platform and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
Were invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups ensuring were a Fair Pay Workplace and building a flexible work culture our belonging equity diversity and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do were better for it.
Learning is what we do inside and out. Our Learning & Development team is second to none helping ensure your journey is one of continuous progression. Youll also have unlimited access to Udemy courses monthly UDays (meeting-free professional development days) and a generous annual professional development stipend.
Our reason to exist is to revolutionize learning that calls for taking risks and learning from failures. Whether its our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes we see experimentation as a crucial step on the path to success.
Were committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. Youve got the skills; why not use them to help others develop theirs
At Udemy we value diversity and inclusion and consider qualified applicants without regard to race color religion sex national origin ancestry age genetic information sexual orientation gender identity marital or family status veteran status medical condition or disability.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need making it easy to access the right coverage when you need it most. Benefits vary by region and we encourage applicants to review our US Benefits Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits please refer to the information provided during the hiring process.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
Required Experience:
Senior IC
Employment Type
Full Time
