Director, Paid Media (WSJ+, Barrons, & MarketWatch)
Director, Paid Media (WSJ+, Barrons, & MarketWatch)
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$ 155000 - 195000
1 Vacancy
Job Description
Job Description:
About Us:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Role:
Dow Jones is seeking an experienced data-driven Director of Paid Media to lead our full funnel multi-channel performance marketing efforts across Social Search Display/Programmatic and App campaigns for Barrons MarketWatch and WSJ. The ideal candidate will be a direct response expert with deep experience managing large budgets leading high-performing teams and driving measurable business outcomes.
As Director you will manage a team of digital growth marketers and oversee all in-house paid media operations dedicated to acquiring Barrons MarketWatch and WSJ subscribers. Barrons covers U.S. financial information market developments and relevant statistics; MarketWatch provides financial information business news analysis and stock market data; WSJ is Dow Jones bundle offer featuring four premier titles - Wall Street Journal Barrons MarketWatch and Investors Business Daily (IBD).
You will report to the Vice President Global Acquisition and Paid Media and work cross-functionally with teams across the marketing organization including but not limited to Acquisition Engagement & Retention Brand Audience and Data Science.
You will work on-site in our midtown Manhattan office 3 days each week.
You will:
Develop and lead the overall Paid Media strategy across Google Bing Meta X LinkedIn and programmatic platforms with a strong focus on customer acquisition and ROI.
Manage a $10M annual media budget across platforms and markets to increase audience reach maximize acquisition volume and deliver on CPO goals.
Manage mentor develop and scale a team of paid media professionals fostering a culture of collaboration innovation and results.
Develop test and share performance results with Acquisition and Creative teams to inform direction on creative offers etc.
Implement measurement strategies to drive incrementality and improve efficiency.
Partner closely with internal teams including Creative Product Data Science Lifecycle Marketing and Brand Marketing to align media strategy with broader business goals.
Use advanced analytics and testing frameworks to continuously optimize campaigns and inform strategic decisions.
Present Paid Media strategies and performance to key stakeholders and SLT within the Performance Marketing team.
Bring a strong direct response and performance marketing mindset to all initiatives constantly pushing for greater efficiency and stronger attribution.
Stay ahead of industry trends platform updates and emerging technologies to keep our media strategies at the forefront.
You have:
The willingness to work in our midtown Manhattan office 3 days every week
12 years of paid media experience at agencies or brands (brand-side experience strongly preferred)
Experience managing an annual budget of at least $6M-$10M
Deep channel expertise in Paid Social Paid Search Display/DSPs and App advertising
Strong background in direct response marketing and customer acquisition ideally with experience supporting consumer subscription-based businesses
In-depth experience with G-suite tech stack (GA4 DV360 CM360 SA360).
Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies
Experience managing and developing high-performing teams of direct reports
Highly collaborative with experience building relationships and influencing across cross-functional teams and senior stakeholders
Detail-oriented highly organized and comfortable managing multiple priorities in a fast-paced environment
A bachelors degree in marketing or business administration is preferred
#LI-HYBRID
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $155000 - $195000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Director
Employment Type
Full-Time
