Senior Manager, Customer Strategy
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Senior Manager Customer Strategy
Job No.:568896
Work type:Fixed Term
- Be the Voice of the Customer and Lead Strategic Marketing that drives growth
- 12 Month Fixed Term Appointment / Full Time / Located at Melbourne (Bundoora) Campus
- Attractive Salary Package $172633.50 per annum inclusive of 17% superannuation
About the position
Join La Trobe Universitys Future Growth division the portfolio that leads our engagement with domestic and international markets.
As the Senior Manager Customer Strategy you will be a key strategic leader responsible for shaping the customer strategy through tailored marketing strategies.
Reporting to the Director of Marketing youll lead the strategic planning of marketing activities across the student journey from awareness to onboarding with a strong focus on our domestic market. Youll oversee customer insight development strategic builds journey mapping and campaign strategic direction across multiple channels working collaboratively with teams across campaigns paid media web and digital team.
Key responsibilities will include:
- Lead the design and execution of domestic segment strategies including end-to-end customer journey planning and marketing mix activation.
- Oversee strategic marketing programs that drive engagement and conversion across the recruitment funnel.
- Strategic guide and align cross-functional marketing teams to ensure a unified cost-effective go-to-market approach.
- Translate customer insights into compelling value propositions and integrated campaign strategies.
- Collaborate with key stakeholders across Marketing Recruitment Insights Product and the Office of the Provost to align marketing priorities with broader university objectives.
To succeed in this role you will bring:
- A degree in marketing business design or a related field with extensive relevant experience (or an equivalent combination of education and experience).
- A proven ability to lead strategic marketing initiatives using customer insights behavioural data and segmentation techniques.
- Expertise in journey mapping persona development and user experience methodologies.
- Strong experience across digital and traditional marketing channels with a deep understanding of customer touchpoints and campaign lifecycle management.
- A record of delivering innovative data-informed marketing strategies that drive measurable outcomes.
Please refer to the Position Description for other duties skills and experience required for this position.
Welcome to Bundoora campus Please click on the video link below:
employer contributed superannuation How to apply Closing date: Date Sunday 24th August 2025 @ 11:55pm *To be eligible for consideration candidates must have the full rights to work in Australia. Previous applicants who have applied need not apply again* Position Enquiries: Emma Fox Director Marketing Marketing & Recruitment Email: Recruitment Enquiries: Vicki Stavrou Senior Talent Acquisition Business Partner Email Position Description below: Please submit an online application ONLY and include the following documents: Why La Trobe: All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.
Required Experience:
Senior Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Study an undergraduate or postgraduate course or degree at La Trobe University and address the world’s biggest challenges
