Senior Director, Subscriptions Pricing Strategy
Senior Director, Subscriptions Pricing Strategy
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$ 185000 - 230000
1 Vacancy
Job Description
Job Description:
ABOUT US
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
ABOUT THE ROLE
The Subscription Marketing team is responsible for growing revenue and subscriber volume across Dow Jones brands including The Wall Street Journal Barrons MarketWatch and Investors Business Daily. Within the Marketing organization this role reports to the SVP Marketing and Subscriptions Strategyand will work across the Subscriptions teams to meet revenue and volume goals.
We are seeking a strategic and analytical leader to serve as Senior Director of Pricing Strategy for our Consumer Subscriptions team. In this role you will oversee subscriptions pricing and packaging strategy across our digital and print subscription products. Working at the intersection of marketing product finance and analytics you will shape how we deliver value to subscribers while driving sustainable revenue growth in a rapidly evolving news media landscape.
You will work in our midtown Manhattan office three days each week.
YOUR RESPONSIBILITIES
Pricing Strategy Leadership: Develop and own end-to-end pricing strategies for digital and print subscription products including acquisition pricing renewal pricing promotional tactics and bundling.
Revenue Optimization: Identify opportunities to improve subscriber LTV and ARPU through segmentation dynamic pricing and tailored offers. Balance volume growth with yield maximization.
Testing & Experimentation: Design and execute A/B and multivariate pricing tests in partnership with Product Data Science and Marketing teams. Rigorously analyze performance to guide decision-making.
Packaging & Value Proposition: Evaluate and evolve subscription tiers bundles (e.g. digital-only vs. all-access) and introductory offers. Collaborate with Editorial and Product to align pricing with perceived content value.
Cross-Functional Collaboration: Work closely with Finance Product and Retention teams to ensure pricing strategies are seamlessly implemented measured and optimized across the subscriber lifecycle.
Competitive & Market Intelligence: Monitor industry pricing trends competitor offerings and consumer willingness to pay. Use external insights to inform internal strategy.
Forecasting & Scenario Planning: Model pricing scenarios and their impact on subscriber growth churn and revenue. Support annual planning and quarterly forecasting processes in collaboration with Finance.
Executive Communication: Present pricing recommendations and performance results to senior leadership. Translate complex data into compelling strategic insights.
YOU HAVE
The willingness to work in our midtown Manhattan office 3 days each week
15 years of experience in pricing strategy revenue management or growth strategy preferably in subscription-based media SaaS or digital publishing
At least 2 years of subscription pricing experience
Deep understanding of subscription economics including CAC LTV ARPU churn and conversion funnel dynamics
Strong quantitative skills and proficiency in financial modeling and data analysis
Bachelors degree in Economics Business or a related field required; MBA or advanced degree preferred
Familiarity with journalism business models paywalls and customer segmentation strategies in news media
Exceptional communication and presentation skills with the ability to influence at all levels of the organization
Collaborative mindset and a proven track record of thriving in a cross-functional environment
#LI-HYBRID
OUR BENEFITS
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $185000 - $230000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Exec
Employment Type
Full-Time
