Paid Social Director & AI Lead
Paid Social Director & AI Lead
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1 Vacancy
Job Description
Job Description:
Key responsibilities:
- Works closely with Head of Paid Social develops and evangelises overall strategy and approach to the channel
- Ensures best practice and innovation in all Paid Social activities
- Manages and maintains client relationships and is the main point of escalation for client issues
- Typically works on multiple large or complex clients and develops overall strategy and goals for the team
- Manages and develops direct reports and is accountable for complete team development
- Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
- Contributes to new business development when required
AI Exploration & Innovation
- Identify and evaluate AI tools and platforms relevant to paid social creative automation audience segmentation and performance forecasting
- Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
- Translate AI capabilities into actionable strategies and services for clients driving measurable business outcomes
- Partner with internal stakeholders (data science tech strategy) to integrate AI into marketing workflows
- Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing
Location:
Manchester - Bonded WarehouseBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentRequired Experience:
Director
Employment Type
Full-Time
