Senior Manager, Digital Strategy, Europe
Senior Manager, Digital Strategy, Europe
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Job Description
Music is Universal
Its the passionate and dedicated team at Universal Music who help make us the worlds leading music company. From A&R to finance legal to digital sales to marketing Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender race disability sexual orientation religion belief age marital status background pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism dyslexia ADHD and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment workplaces and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards including alternatives to the online form or to disclose a neurocognitive condition please email
The A Side: A Day in The Life
Virgin Music Group is currently seeking a Senior Manager Digital Strategy for our London UK office. The Director will lead social media content strategy and fan community management initiatives for the VMG roster of priorities in the market. They are responsible for constructing comprehensive digital media campaigns including but not limited to: implementing tools and platforms to increase fan engagement social media strategy digital partner management paid media analysis etc.
The B Side: Skills & Experience
How Youll CREATE:
Strategize the short form video and social media content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop Alternative Rock K-Pop Electronic Hip-Hop and more.
Manage cross-platform social media content calendars and digital fan engagement experiences across owned artist and fan accounts.
Build and manage an artists owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save SMS and newsletter marketing.
Monitor the wider social media and digital landscape for relevant trends content opportunities and initiatives to best serve current campaigns.
Strategize and analyze paid media advertising campaigns in support of artist releases across social media platforms programmatic web platforms and gaming / innovation spaces.
Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
Maintain professional relationships with digital and social media partners (TikTok Meta Snap Discord etc).
Contribute to and work with creative services departments on digital content creation scheduling and optimization.
Collaborate with internal departments (marketing production insights promotion commercial and program enterprises) to execute effective interactive strategies.
Manage multiple campaigns in a fast-paced entrepreneurial environment.
Liaise with 3rd party vendors in the content creation fan building and social community management marketplace.
Maintain professional relationships with artists label and management partners.
Troubleshoot administrative and support queries across social media platforms.
Utilize insights from a variety of analytics platforms to assess campaign performance amplification opportunities and measure success.
Author campaign decks and documents for presentation to internal Virgin Music Group teams label and artist partners digital marketing partners and DSPs
Person Specification
Proven track record of music business experience focused on digital marketing and strategy
Proficiency in Adobe Creative Cloud program suite (with focus on After Effects Photoshop Premiere Pro Illustrator InDesign)
Proficiency in Microsoft Office (Word Excel Powerpoint etc) and/or Apple iWork (Numbers Keynote Pages etc) program suites
Proficiency in social media AR and Effect template creations (TikTok Effect House CapCut Spark AR Snap Lens Studio etc)
Experience with audience and social media music analysis platforms: Chartmetric Co:brand MelodyIQ Trendpop YouTube Studio Meta Business Suite etc.
Interest in gaming metaverse and innovation spaces
Passion for social media and short form video marketing
Must thrive in a team environment but be able to take initiative and work independently.
Strong analytical skills with ability to create case-studies and campaign reporting decks.
Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
Degree in relevant field and/or equivalent career experience
Benefits
Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)
Just So You Know
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However the business operates in an environment that demands change and the jobholders specific responsibilities and activities will vary and develop. Therefore the job description should be seen as indicative and not as a permanent definitive and exhaustive statement.
Job Category:
Marketing Streaming & Digital MediaRequired Experience:
Senior Manager
Employment Type
Full Time
