Lead Market Research & Analysis

Job Description:

About AT&T:
At AT&T we are redefining the future of connectivity. Our passion lies in serving our customers by delivering products and services that foster meaningful connections enhance lives and empower millions to share the stories and experiences that matter most. Our corporate teams thrive on innovation and are dedicated to transforming our business in areas like marketing finance and beyond. Join us and bring your bold ideas to help shape the future.

About the Marketing & Growth Organization:

The Marketing & Growth Organization serves as AT&Ts marketing engine driving sustainable growth by championing our customers captivating them with innovative products services and experiences and building a culturally relevant beloved brand. We pride ourselves on expertise simplicity and inspiration in everything we do.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Work Locations: Dallas TX or El Segundo CA or Atlanta GA

Summary:

AT&Ts Marketing & Growth Organization delivers cutting-edge advertising that elevates AT&Ts historic brand and put the customer at the forefront of everything we do. The Research Analytics and Impact team is looking for an experienced marketing professional to join our Advertising Messaging and Retail Research group and support decision making through strong research programs. This market research and analysis role will gather data and conduct research to assess the impact of marketing in the retail space and omnichannel shopping experiences to support the evolution of AT&Ts marketing and digital strategies. In addition to this this role will be responsible for partnering with external vendors to conduct quick-turn research on a variety of ad-hoc business topics. The analyst should have diverse experience with research programs data analysis and be able to collaborate with other team members to curate and develop story-driven insights to inform the business.

Overview of Role:

Design Manage and Optimize Retail and Shopper research tools to guide Omnichannel experience and marketing decision-making within the AT&T Consumer Line of Business. Manage and deploy quick-turn ad hoc studies leveraging trusted vendor partners and tools. Contribute to holistic advertising insights alongside team members conducting messaging creative and in-market advertising tracking programs.

• Retail Tracking an ongoing program measuring the impact of in-store signage and device partnerships to improve the overall impact of retail assets
• Omnichannel Shopper Research Ad-Hoc research needs supporting the Digital Growth Team in their goals to improve the digital shopping experience for current and prospective customers
• Quick-Turn Program Ad-Hoc studies that need quick actionable insights primarily in service of improving marketing strategies

Responsibilities:

• Lead the end-to-end management of the Retail Tracking program ensuring robust methodologies timely execution and actionable insights
• Manage the creation and delivery of strategic Omnichannel Shopper Insights for the Digital Growth team
• Design manage and deploy quick turn research with speed and precision in partnership with trusted vendors
• Possess expert knowledge within the marketing research field (both qualitative and quantitative approaches sampling and data analysis) and the ability to integrate critical information from many diverse areas.
• Ensure high-quality data collection analysis and synthesis leveraging a wide range of best-in-class market research and advanced analytics techniques
• Translate raw data into meaningful insights crafting compelling narratives that drive business impact. Prepare presentation materials with clear reports charts tables and other visual aids to support findings. Present findings to stakeholders in a persuasive passionate and articulate manner.
• Build and maintain strong relationships with internal stakeholders and external vendors to ensure research efforts are aligned with business needs
• Manage multiple simultaneous research programs with support from outside research firms
• Partner with cross-functional teams to integrate data insights and form recommendations related to marketing and shopper experience tactics

Position Qualifications

Deep expertise in designing and executing primary market research (quantitative and qualitative):

• 3 years of hands-on experience as a Market Research professional
• Experience assessing methodological options and recommending Market Research approaches that answer key business questions in a quick and cost-effective manner
• A critical thinker with experience crafting easy to follow voice of the customer centric stories for business stakeholders that enable them to drive actions and decisioning

The successful candidate will be (or have):

• The ability to multitask and deliver multiple simultaneous projects on time with high quality
• A strong cross-functional collaborator and partner to internal stakeholder to drive alignment and influence decision making and action plans
• The ability to synthesize large amounts of data and extract critical insights and implications
• Able to clearly communicate key insights (verbally and in writing) and speak/act with confidence
• A multi-dimensional thinker who operates not only based on past experiences but stays abreast of approaches and developments occurring in the marketing research fields
• BS/BA required or equivalent experience; Masters degree preferred

Preferred:

• 3 years of experience working for a 3rd Party Primary Research Provider
• Prior experience running shopper and quick-turn research programs

Our Lead Market Research & Analysis earn between $130700 - $196100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography experience expertise and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone

A career with us a global leader in communications and technology comes with big rewards. As part of our team youll lead transformation surrounded by trailblazing industry leaders like you. Youll be empowered to go above and beyond making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where youre at in your career trajectory youll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T youll be a part of something greater do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal State and local laws.

Ready to close the deal on a career with AT&T

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.