Senior Manager, Loyalty Retention, Bell Media (424177)
Senior Manager, Loyalty Retention, Bell Media (424177)
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Job Description
Req Id:424177
At Bell our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world innovative digital solutions and seamless customer experiences. Its all developed and delivered by the members of #TeamBell and were always on the lookout for people with great skills and experiences.
We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental social and governance initiatives you will feel good about the greater impact you will have making every day better for people as they connect work learn and play.
Join us. You belong at Bell.
Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media television radio and out-of-home advertising platforms. Youll join a team of passionate and driven innovators who are breaking barriers and expanding the reach of Canadas most-loved entertainment.
At Bell Media youll redefine digital connections and pioneer next-generation services propelling us to reach new heights unlock untapped potential and expand horizons for our customers.
Summary
Bell Media is seeking a highly motivated and experienced Senior Manager of Loyalty and Retention to join our Direct-to-Consumer (DTC) team. This is a high-visibility high-impact role focused on driving growth for our suite of DTC services including Crave TSN RDS and Starz. The successful candidate will be a key player in achieving ambitious growth targets by developing and implementing innovative strategies to enhance subscriber loyalty reduce churn and maximize long-term value.
Key Responsibilities
- Develop and Execute Retention Strategies:Create and implement comprehensive retention strategies across all sales channels to minimize churn and maximize subscriber lifetime value. This includes identifying key drivers of churn and proactively addressing them.
- Data-Driven Analysis and Reporting:Analyze subscriber data to uncover actionable insights identify trends and measure the effectiveness of loyalty and retention initiatives. Prepare and present data-driven recommendations to stakeholders tracking key performance indicators (KPIs).
- Cross-Functional Collaboration:Partner with marketing product customer service technology and finance teams to ensure alignment and seamless execution of loyalty programs and initiatives. Build strong relationships with key stakeholders to foster collaboration and achieve shared goals.
- Innovation and Optimization:Stay at the forefront of industry best practices and emerging trends in loyalty and retention. Continuously evaluate and optimize loyalty programs to enhance performance and drive business results. Identify and implement new technologies and tools to improve program capabilities.
Critical Qualifications
- Bachelors degree in Marketing Business Administration or a related field.
- 7 years of progressive experience in loyalty program management customer retention or a related field with a proven track record of success.
- Deep understanding of DTC business models and subscription services.
- Exceptional analytical skills with the ability to interpret data identify trends and make data-driven recommendations.
- Strong communication presentation and interpersonal skills with the ability to effectively communicate with stakeholders at all levels.
- Ability to work independently and collaboratively within a team environment.
- Experience with CRM systems and marketing automation platforms is preferred.
- Experience in the media or entertainment industry is a plus.
#EmployeeReferralProgram
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status:Regular Term - Full Time
Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 06/11/2025
For work arrangements that are Hybrid successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy positive and thriving workplace. As part of our team youll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us youll be eligible for medical dental vision and mental health benefits that you can tailor to your specific needs. Plus as a Bell team member youll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued respected supported and that they belong.
We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect use and disclose your personal information.
Created:CanadaONToronto
Bellone of Canadas Top 100 Employers.
Required Experience:
Senior Manager
Employment Type
Full Time
