Audience Data Analyst
Audience Data Analyst
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Job Description
Amex GBT is a place where colleagues find inspiration in travel as a force for good and through their work can make an impact on our industry. Were here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.
Were looking for a data-driven Marketing Analyst to join our Audience Strategy team. This role sits at the intersection of marketing data and technology playing a critical role in ensuring the right messages reach the right audiences at the right time through multiple channels including Salesforce Marketing Cloud Market and others. This role is ideal for someone who thrives on working with large datasets has a strong grasp of audience segmentation and marketing execution and enjoys translating insights into action. Youll play a critical part in how we shape our audience strategies across global campaigns.
What Youll Do on a Typical Day:
Develop and maintain audience segmentation strategies across first-party and third-party data sources
Partner with marketing and campaign teams to define and refine audience definitions aligned to strategic goals
Collaborate with CDP and martech platform owners to deploy audience segments to activation platforms (e.g. email paid media web personalization)
Support the build QA and deployment of audiences in Salesforce Marketing Cloud (SFMC) working closely with campaign execution teams
Perform exploratory data analysis (EDA) on customer prospect and intent data to uncover behavioral and demographic patterns
Create audience dashboards and reporting that track size engagement and performance of target segments
Ensure data quality hygiene and consistency across platforms used for segmentation and targeting
Translate business objectives into data requirements and work cross-functionally to implement audience use cases
Stay current on privacy regulations and ensure compliance in audience design and activation practices
What Were looking for:
4-6 years of experience in a data analytics or marketing operations role (audience strategy experience preferred)
Strong proficiency in SQL; experience with Python or R a plus
Experience working with CDPs (e.g. Adobe RTCDP Segment Salesforce BlueConic) or DMPs
Experience with Salesforce Marketing Cloud (Email Studio Contact Builder and/or Automation Studio preferred)
Familiarity with BI tools (e.g. Tableau Power BI) and data warehouse environments (e.g. Snowflake BigQuery)
Understanding of digital marketing channels campaign tracking and lead lifecycle metrics
Excellent communication skills; able to distill complex data into clear actionable insights
Experience working in cross-functional environments with marketers analysts and technical teams
Location
Gurgaon India
The #TeamGBT Experience
Work and life: Find your happy medium at Amex GBT.
Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans retirement programs parental leave adoption assistance and wellbeing resources to support you and your immediate family.
Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
Develop the skills you want when the time is right for you with access to over 20000 courses on our learning platform leadership courses and new job openings available to internal candidates first.
We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups centered around common identities or initiatives to discuss challenges obstacles achievements and drive company awareness and action.
And much more!
All applicants will receive equal consideration for employment without regard to age sex gender (and characteristics related to sex and gender) pregnancy (and related medical conditions) race color citizenship religion disability or any other class or characteristic protected by law.
Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.
Furthermore we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data please consult the Amex GBT Recruitment Privacy Statement.
What if I dont meet every requirement If youre passionate about our mission and believe youd be a phenomenal addition to our team dont worry about checking every box; please apply anyway. You may be exactly the person were looking for!
Required Experience:
IC
Employment Type
Full-Time
