Director - Lead Conversion, Home Energy
Director - Lead Conversion, Home Energy
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$ 174750 - 227700
1 Vacancy
Job Description
We have met todays energy needs while planning for tomorrows for over 100 years. Beginning with the first modern generator the Rehlko Automatic Power & Light launched in 1920 Rehlko has been an innovative leader in energy resilience.
Our product range includes engines generators power conversion UPS systems EV components and electrification solutions microgrid controls and management clean energy solutions and much more that serve a broad spectrum of OEM residential industrial and commercial customers.
Our priorities are global: the stability from steady energy sources and reliable back-ups. The power to be able to harness energy and the freedom of not being dependent on an aging centralized grid. The confidence that clean energy solutions offer when it comes to a sustainable world and the commitment to keep innovating towards greater impact.
Why You Will Love this Job:
Location: Hybrid/2-3 days in office in Glendale WI or Kohler WI
This newly created role of Director Lead Conversion is responsible for developing and executing marketing and advertising strategies for the Rehlko Home Energy business unit with a strong focus on maximizing lead conversion. The associate will help define key objectives and KPIs drive performance marketing and advertising strategies to increase sales manage creative placement review performance and site analytics and collaborate with the broader team to meet business objectives and enhance the customer experience. This leader will also embody and role model our values and cultural beliefs.
Specific Responsibilities:
Lead and participate in cross-functional teams to shape marketing strategy advertising performance marketing consumer journey improvements and tactical execution focused on driving conversion.
Research and implement best practices from Home energy home standby and other lead focused industries to enhance lead conversion efforts.
Develop and execute strategies that strengthen brand awareness and optimize lead conversion within the dealer network supporting significant share growth.
Build and continuously refine a lead conversion strategy through performance marketing techniques ensuring data-driven adjustments and improvements.
Clearly communicate strategy across the business unit aligning closely with broader business objectives.
Collaborate with internal teams and external agencies to execute paid media strategies with a focus on conversion optimization.
Deeply understand customer and dealer journeys to refine tools systems and touchpoints that drive higher lead-to-sale conversion rates.
Identify and optimize owned media opportunities such as website personalization (e.g. Adobe Target) email journeys click-to-chat strategies inside sales partnerships and other emerging conversion tools.
Analyze performance using a variety of analytical tools curating insights and providing actionable recommendations to business leaders.
Inspire mentor and grow a small team fostering their development enhancing their employee experience and driving engagement to achieve both team and business goals.
Coordinate marketing activities across other business segments to build marketing efficiency and effectiveness.
Identify and recommend future growth opportunities including geographic expansion and channel development initiatives.
Requirements:
Bachelors degree in Marketing or related field required.
Masters/Advanced Training preferred
5-7years of prior experience in Lead Generation/Lead Conversion Customer Acquisition and Conversion Sales Marketing Channel Management. B2C experience preferred.
Demonstrated experience with Adobe Analytics Adobe Experience Manager CRM (Salesforce) Power BI and Microsoft Suite of products a plus.
Likes being accountable for an important area of the business
Enjoys a balance of mentoring and developing team members while also being an individual contributor when needed
Deep understanding of demand generation best practices and how to engage prospects at multiple points through their buying journey.
About Us
Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities along with competitive benefits and PurposeCreating an energy resilient world for a better futureand Values: Curiosity Trust Pace and Excellence are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at addition to the investment in your development Rehlko offers a benefits package including a competitive salary health vision dental 401(k) with Rehlko matching and more!
Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities including but not limited to hiring job assignment compensation promotion benefits training discipline and termination without regard to race creed color ethnicity religion sex pregnancy childbirth or related medical conditions genetic information age national origin citizenship ancestry caste mental or physical disability marital or familial status sexual orientation gender identity or expression genetic information political belief or affiliation union membership status military status veteran status or any other characteristic protected by national state local or other applicable laws.
Americans with Disabilities Act (ADA)
It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national state local or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms privileges or conditions of employment because of a persons physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment please contact Rehlko is an equal opportunity/affirmative action employer.
Required Experience:
Director
Employment Type
Full-Time
