GTM Lead - Deputy General Manager - Offline Merchants QR
GTM Lead - Deputy General Manager - Offline Merchants QR
Posted on :
01-06-2025
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1 Vacancy
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Job Description
About Us : Paytm is Indias leading digital payments and financial services company which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet Paytm UPI Paytm Payments Bank Netbanking Paytm FASTag and Paytm Postpaid - Buy Now Pay Later.
To merchants Paytm offers acquiring devices like Soundbox EDC QR and Payment Gateway where payment aggregation is done through PPI and also other banks financial instruments. To further enhance merchants business Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage the company then offers credit services such as merchant loans personal loans and BNPL sourced by its financial partners.
About the Team : QR/Soundbox team is one of the biggest business and payments vertical in the organisation that is focused on merchant acquisition merchant retention and growth of merchants in India.
About the Role: We are looking for a strategic and execution-oriented Go-To-Market (GTM) Lead to own and drive the successful launch scaling and optimization of our products and services. The GTM Lead will collaborate cross-functionally with product marketing sales operations and customer success teams to build and execute high-impact go-to-market strategies.
Expectations/ Requirements:
1. GTM Strategy & Planning
2. Develop and own comprehensive GTM strategies for new product launches and feature rollouts.
target markets customer segments pricing positioning and competitive differentiation.
-functional Alignment
as the central point of coordination across Product Marketing Sales and Customer Success.
consensus on GTM plans timelines and execution priorities.
Enablement
the sales team with effective positioning messaging battle cards and training materials.
demand generation pipeline acceleration and account-based strategies.
Launch & Execution
product release planning customer rollout strategies and feedback loops.
GTM performance metrics (adoption revenue churn) and iterate accordingly.
Intelligence
competitive analysis and market research to guide GTM approaches.
opportunities for product-market fit expansion or repositioning.
Superpowers / Skills Required:
1. 5-10 years of experience in GTM strategy & marketing.
Attention to detail and passion for problem solving.
2. Must be highly proficient with MS Excel SQL and other statistical tools.
3. Capable of demonstrating good business judgment.
Education: MBA (Marketing)
Why join us: We aim at bringing half a billion Indians into the mainstream economy and everyone working here is striving to achieve that goal. Our success is rooted in our peoples collective energy and unwavering focus on the customers and thats how it will always be. We are the largest merchant acquirer in India
Compensation:
If you are the right fit we believe in creating wealth for you.
With enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!
20 - 30 a year
Required Experience:
Director
Employment Type
Full Time
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