drjobs Digitial Content Strategist (78809)

Digitial Content Strategist (78809)

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1 Vacancy
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Job Location drjobs

Shakopee, MN - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

In our always on world its essential to have a genuine connection with your work.

The Broadband Digital Content Strategist is accountable for the overall performance and success of the North American value proposition and campaign strategy. This includes messaging planning managing campaign execution and measuring the impact of our marketing initiatives.

As an individual contributor this role will require extensive cross-functional collaboration across all business levels to ensure alignment with and impact on our business goals. The marketer is accountable for the overall performance and success of the campaigns. This position is on-site five days a week at one of our CommScope offices including Claremont NC Shakopee MN Richardson TX or Charlotte NC facility.

How Youll Help Us Connect the World:

  • Determine the campaign strategybased on primary buyer business needsdetailing the breadth of campaigns associated framework (top-level reputation campaigns and nested campaigns) on-brand campaign themes and messaging
  • Consult with Product Line Managers on positioning messaging and campaign execution timelines with clear consideration given to leading product promotion and launches and web communication strategies and ensure clarity of goals for each campaign in close collaboration with all key stakeholders
  • Define objectives and suggest tactic mix for the programs within the campaigns namely reputation demand creation and enablement with brand and regional campaign teams and establish an agreed measurement strategy and metrics based on the agreed campaign goals: collaborate with marketing operations to establish measure and optimize performance
  • Architect and coordinate campaign content strategy and understand and track the overall budget allocation in support of each campaign
  • Share best practices and successes to optimize the campaign approach
  • Continue coordination with campaign execution teams (regional digital portfolio and marketing operations) to ensure campaigns stay on track and deliver results
  • Coordinate quarterly reviews with key stakeholders to report on campaign performance vs. goals.

Required Qualifications for Consideration:

  • Bachelors degree in marketing business communications or similar business degree
  • Five or more years of marketing experience across multiple roles
  • Experience building product marketing strategies creating messaging value propositions and go-to-market strategy for products
  • Excellent understanding of the latest digital social inbound outbound and customer marketing tactics
  • Highly experienced and knowledgeable in driving marketing programs in the product technology space
  • Flexibility to travel to attend relevant internal sales and customer meetings
  • Strong writer with the ability to develop marketing collateral thought leadership (e.g. blogs whitepapers) and more as well as ensure messaging consistency across all related marketing materials

You Will Excite Us If You Have:

  • Experience in generating strong value propositions
  • Demonstrated skills and competencies in the following areas: business acumen global and strategic mindset customer focus courage managing complexity and organizational savvy
  • Project management experience
  • Demonstrated passion for marketing and an entrepreneurial spirit
  • Event marketing strategy

The candidate will be rewarded with a comprehensive benefits package including medical dental and vision plans life and accidental death insurance a 401(k) plan and participation in the Companys Incentive Plan. Candidates starting with the Company will be eligible for eleven paid holidays in a full calendar year three weeks of paid vacation (prorated based on start date) and other leave options.

What Happens After You Apply:

Learn how to prepare yourself for the next steps in our hiring process by visiting CommScope:

CommScope is on a quest to deliver connectivity that empowers how we live work and learn. Our employees push the boundaries of communications technology that enables game-changing discoveries like 5G the Internet of Things and gigabit speeds for everyone everywhere. With our unmatched expertise in copper fiber and wireless infrastructure our global clients rely on us to outperform today and be ready for tomorrows needs.

If you want to grow your career alongside bright passionate and caring people who strive to create whats next.. connect to your future at CommScope.

CommScope is an equal opportunity employer (EEO) that includes people with disabilities and veterans. If you are seeking accommodation for the application or interview process dont hesitate to contact us to submit your request at

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#LI-Onsite

Employment Type

Full Time

Company Industry

About Company

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