Lifecycle Marketing Manager

We are seeking a passionate and experienced Lifecycle Marketing Manager to lead the strategy execution and optimization of customer engagement and retention initiatives at Achieve. In this role you will develop and deliver innovative data-driven lifecycle marketing strategies across multiple channelsincluding email SMS in-product messaging and moreto deepen engagement improve retention and maximize customer lifetime value.

You will work cross-functionally to align on shared goals deliver compelling customer experiences and achieve measurable business outcomes. This is an exciting opportunity for a strategic thinker and hands-on operator with deep lifecycle marketing expertise a passion for innovation and a record of driving measurable impact through testing and optimization.

Youll play a key role in helping customers get the most value from their journey with Achieve shaping an experience that is seamless relevant and impactful across every touchpoint.

What youll do

• Lead the strategy development and optimization of multi-channel lifecycle campaignsowning everything from creative direction and segmentation to testing performance measurement and continuous improvement.

• Guide messaging strategy in partnership with brand and content teams to ensure communications are relevant impactful and aligned with voice tone and lifecycle stage.

• Support the development of customer-facing collateralsuch as scripts print video and web assetsto ensure consistency across all touchpoints.

• Partner cross-functionally to align strategies share insights and deliver a cohesive customer-centric experience across the lifecycle in support of broader business goals.

• Own and manage a structured experimentation roadmap to optimize lifecycle campaigns at both the touchpoint and journey levels; prioritize high-impact opportunities and apply testing insights to drive continuous program improvement.

• Leverage qualitative and quantitative insights to identify customer trends inform strategy and deliver actionable recommendations that drive impact across lifecycle product and broader business initiatives.

• Analyze campaign and channel performance surface insights and report on key metrics to stakeholders.

• Partner with BI to build reporting frameworks that track campaign performance interpret test results and surface actionable insights to guide lifecycle strategy and optimization.

Qualifications :

What youll bring

• Bachelors Degree in Marketing Public Relations Business or relevant field required

• 58 years progressive experience in lifecycle CRM or retention marketing with a strong record of driving engagement retention and customer lifetime value in B2C environments; experience in financial services is a plus.

• Proven success designing and executing multi-channel campaignsacross email SMS in-product and other digital touchpointsthat drive measurable outcomes.

• Track record of improving lifecycle campaign performance through structured experimentation including designing executing and analyzing tests across key channels.

• Strong analytical and strategic thinking skills; skilled at using qualitative and quantitative insights to shape strategy uncover opportunities and drive meaningful impact.

• Familiarity with marketing automation CRM and customer engagement platforms (e.g. Braze Iterable Insider Salesforce Marketing Cloud or equivalent).

• Proficiency in leveraging analytics tools (e.g. Looker Tableau or similar) and working with BI to evaluate performance extract insights and inform lifecycle strategy. 

• Strong project management skills and attention to detail with the ability to balance long-term strategy with near-term execution.

• Excellent written verbal and visual communication skills; able to convey ideas clearly and tailor communication to diverse audiences and settings.

• Demonstrated ability to collaborate across functions to build alignment influence decision-making and drive results.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Achieve well-being with:

• Hybrid and remote work opportunities for certain roles
• 401 (k) with employer match
• Medical dental and vision with HSA and FSA options  
• Competitive vacation and sick time off as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program physical and mental health wellness programs
• Up to $5250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Join Achieve change the future.

At Achieve were changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth youll get to be a part of their journey to a better financial future. Were proud to have over 3000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona California and Texas. We are strategically growing our teams with more remote work-from-home opportunities every day to better serve our members. A career at Achieve is more than a jobits a place where you can make a true impact have a sense of belonging establish a fulfilling career and put your well-being first.

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieves Talent Acquisition leader.

#LI-KM1

Remote Work :

No

Employment Type :

Full-time