Manager, Lifecycle & Performance

This is a Mat-leave backfill till July 2026

As the Manager Lifecycle & Performance Marketing you will lead a strategic centre of excellence passionate about targeted marketing that fuels fan engagement revenue growth and program adoption. Youll play a key role in shaping the future of fan marketing at MLSE by building integrated strategies grounded in data and delivering measurable impact across every stage of the fan journey. This role is ideal for someone who thrives at the intersection of marketing analytics and business strategyand is passionate about using insights to drive smarter decisions and more meaningful engagement.

Youll be responsible for aligning campaign strategy with MLSEs commercial goals optimizing performance across channels and coaching a team to scale these capabilities across the organization. Working cross-functionally you will help define and deliver a more connected insight-led approach to lifecycle and performance marketing.

• Partner with senior leadership to define the vision and roadmap for lifecycle and performance marketing ensuring alignment with broader business objectives and commercial growth targets.
• Develop scalable frameworks and processes that bring strategic rigor to campaign planning segmentation testing and measurement.
• Identify opportunities for innovation across tools tactics and technology to maintain MLSEs position as an industry leader.
• Lead collaboration with Business Intelligence and Product Marketing teams to build actionable audience segments and personas using internal and external data sources.
• Implement data-driven campaign optimization strategies to improve ROI conversion rates and customer lifetime value (CLV).
• Establish best practices for A/B testing multivariate testing and performance tracking to refine messaging creative and channel mix.
• Centralize and standardize 1:1 and performance marketing campaigns across business units and venues ensuring consistent quality brand alignment and commercial impact.
• Own the campaign lifecycle from brief through execution and post-campaign analysis ensuring initiatives meet brand and performance standards.
• Manage cross-channel strategy across email paid media and CRM platforms using data to drive personalization and performance.
• Lead and mentor a high-performing team of two fostering professional growth and a culture of innovation curiosity and continuous improvement.
• Work collaboratively with internal stakeholders (Digital Brand BI Ticketing Retail Global Partnerships) and external partners (agencies and vendors) to ensure cohesive execution and high-impact outcomes.
• Manage marketing resources effectively including budget allocation vendor oversight and project prioritization.
• Deliver regular insights and performance updates to senior leadership including campaign impact financial analysis and recommendations for future investment.
• Collaborate with Legal CRM and Cyber Security teams to ensure ethical and compliant marketing practices across all efforts.

Qualifications :

Note: Before reviewing the qualifications listed below we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience.  We invite you to please share this with us in the Message to the Hiring Manager section of our online application. 

Additional Information :

Please apply no later than June 13 2025

We thank all applicants for their interest however only those selected for the information session will be contacted. 

At MLSE we are committed to building an equitable diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Remote Work :

No

Employment Type :

Contract