Product Marketing Manager

As the Product Marketing Manager for a combination of Revalize transactional (e-commerce) and complex engineering (PLM) products you will be responsible for driving the marketing strategy positioning and promotion of products sold through direct sellers and our online store ensuring the online stores offerings are presented in a compelling customer-centric way. You will focus on driving traffic increasing conversions and enhancing the customer experience on the e-store to drive new business growth and seamless retention for relevant Revalize products.

Responsibilities:

Market Research and Analysis

• Conduct market research to understand customer needs trends and competitor activity.
• Analyze data from the e-store customer feedback and industry trends to identify opportunities for growth.
• Understand the target audiences behaviors preferences and pain points to tailor marketing efforts.

Product Positioning and Messaging

• Work closely with product teams to create clear consistent and engaging content that communicates the benefits and differentiators of products and resonates with the target audience.

Go-to-Market Strategy

• Plan and execute product launches for new features or offerings in the e-store
• Work with key marketing functions to develop integrated marketing campaigns including email marketing social media SEO PPC and content marketing plans.
• Work cross-functionally with product design and sales teams to ensure alignment on campaign timelines and messaging.

E-commerce Optimization

• Collaborate with the web development and design teams to ensure a seamless user experience in the e-store.
• Optimize product pages including images descriptions pricing and call-to-action buttons for conversions.
• Leverage A/B testing to continuously improve the website and product listings for better performance.

Sales and Conversion Optimization

• Work to increase conversion rates on product pages and drive sales through promotional activities and targeted campaigns.
• Monitor sales data and identify areas for improvement in the marketing funnel.
• Leverage customer reviews ratings and testimonials to enhance product credibility and trust.

Performance Reporting

• Track and report on the success of product marketing initiatives providing insights into whats working and areas for improvement.

Budget Management

• Develop and manage the product marketing budget for the e-store ensuring resources are allocated effectively to maximize ROI.

Qualifications :

• 3 years of experience in manufacturing or engineering software ecommerce workflows preferably with SaaS solutions
• Experience executing go-to-market strategies product launches and marketing campaigns to drive product awareness and adoption
• Strong communication skills with ability to define product value propositions differentiators and key messaging to target audiences.
• Ability to conduct relevant market research competitor analysis and customer segmentation to inform product positioning and strategies.
• Understanding of the online buying journey and how best to drive demand and conversion
• Ability to execute at scale and at pace in a complex fast-moving business
• Demonstrated ability to work effectively in a remote environment

Additional Information :

Qualified applicants will be asked to complete a 30-minute online assessment as a part of your application. The official working time zones are EST for US employees and CET for EMEA employees.

Remote Work :

Yes

Employment Type :

Full-time