Director, E-Commerce
Director, E-Commerce
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Job Description
BUSINESS PLANNING
Develop long-term strategies and programs for the eCommerce channel according to organizational goals retailer goals and consumer/industry trends.
Build organizational understanding and adoption of ecommerce plans and expectations across RBCAs sales leadership team and entire accounts organization.
Lead the annual business planning process for eCommerce by establishing plans to meet important goals. Manage budget and Joint Business Plan (JBP) of Pure Play & Delivery customers (e.g. Amazon).
Develop strategy for B&C and responsible for key account integration and activation across small and large format.
Aggregate and analyze large amounts of complex data quickly and distill that data into clear viable action plans.
Allocate resources where the investment has the highest strategic payback.
Monitor market trends and maintain data on competition.
Build upon the eCommerce strategy by identifying new revenue streams.
PURE PLAY AND DELIVERY CUSTOMERS
Deliver volume and share targets within established budget of all Pure Play & Delivery customers (e.g. Amazon Instacart Uber Eats Skip the Dishes).
Develop business relationships with customers senior management by adding value through expertise and strategic partnerships.
BRICKS AND CLICKS CUSTOMERS
Driving digital shelf excellence boosting online sales and strengthening partnerships with omni-channel retail customers.
Develop and execute eCommerce plans for B&C retailers to grow sales share and online visibility.
Manage digital shelf content and ensure compliance with brand standards.
Analyze performance metrics (sales conversion digital shelf) and recommend improvements.
Stay informed on Canadian eCommerce trends and retailer platform updates.
PARTNERSHIPS
Partner with (Global) HQ counterparts to ensure consistency of strategy and global excellence in programs.
Work with Red Bull Key Account leadership to upskill eCommerce knowledge and ensure business plan goals align with our eCommerce and Key Account strategies.
Work in partnership with Impulse/Retail teams for a comprehensive understanding of the two channels and priorities.
BUSINESS REVIEWS
Responsible for eCommerce sales and share reporting suite to measure the impact of programs on performance.
Establish direction for quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis.
Define post-campaign analysis of all program activity to evaluate effectiveness and improve investment opportunities.
Share examples of Red Bull activities to differentiate vs. competition.
Qualifications :
7 years of eCommerce account management experience with experience leading strategic planning across teams and Brick & Click.
Experience in beverage CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries.
Negotiation experience.
Experience working with Digital Advertising Agencies.
Experience using multiple data sources to draw relevant insights.
Bachelors degree or equivalent work experience.
Must be fluent in English French is an asset.
Additional Information :
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
