Sr. Marketing Manager, CRM & DTC

Visa Marketing in Latin America is seeking an experienced CRM & Direct to Consumer (DTC) Senior Manager based in Mexico DF. We are searching for someone with expert capabilities in consumers journey D2C acquisition reducing churn activation and life cycle management to position our company at the forefront of the industry. Experience working with CRM for clients a plus.  

This role will be responsible to roll out the global D2C strategy to Mexico for our direct consumers as well as for our clients consumers:

Essential Functions for our consumers and on behalf of our clients consumers:

• Increase transactional growth and revenues.

• Lead the CRM strategic planning and execution building consumer loyalty and preference.

• Implement lifecycle management platforms and manages campaigns

• Define the most effective communication path and frequency through different channels and segments including decision tree and sequential retargeting strategy.

• Create the storytelling for marketing CRM campaigns including insights and analyses to improve campaign optimization and performance.

• Define test plan and capture learnings and best practices documenting and deploying it regionally.

• Establishes strategic consumer journeys for each initiative.

• Create and review tracking reports and discuss on-going optimization opportunities.

• Define Main KPIs (Key Performance Indicators) and OKR (Objectives and Key Results) to optimize marketing campaigns.

• Drive growth of Visa opted-in marketing efforts and improve Visa 1st Party Data assets

• Come up with new use cases to grow the 1st party model monetization and user loyalty.

• Lead and other local websites/apps content updates and liaise with technology and UX agencies for improvements

• Ensure and D2C local platforms experience and funnel drive conversion.

• Generate insights from a consumer-centric perspective that allows marketing project lead to identify triggers for behavioral changes.

• Partner with the Platforms Director to implement and optimize UX centric guidance and decisions and journey enhancements in partnership with IT and agencies as well as content creation in partnership with multiple areas of the organization and agencies.

• Define and monitor sites KPIs and be the of continuous improvements manage SEO performance and improvements.

• Exercise independent judgment with minimal direction from supervisor.

• Work with all local markets to align on market specific visions needs and calendars.

• Partner and collaborate with local and regional marketing teams Product and Technology teams to create and maintain world class Platforms for our consumers.

• Create selling pitch & meeting with stakeholders to execute initiatives through Visa Marketing Platform.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

Basic Qualifications

• 8 years of work experience in CRM with proven revenues. E-commerce

experience is a plus.

• Bachelors degree required in quantitative field marketing and or business

administration.

Preferred Qualifications

• Very strong verbal and written communication skills. Fluent Portuguese and English Spanish a plus.
• Excellent verbal and written communication skills problem solving skills customer service and interpersonal skills.
• Strong CRM leadership expertise building and activating Adobe suite a plus.
• Marketing strong experience. Marketing savvy and experience understanding the full marketing life cycle and interface with other consumer touch points such as media campaigns and promotions.
• Experience in monetization of 1st party and D2C platforms.
• Experience in ecommerce.
• Experience connecting with call center and other consumer answering tools.
• Experience conducting usability and AB tests.
• Put consumer experience ahead of every decision you make. Subject Matter Expertise in web mobile consume experience content and technology to deliver on that vision.
• Content editorial expertise
• Strategic business perspective with technical background
• Capacity to lead technology teams on building and improving consumer centric digital programs
• Proven digital marketing experience and knowledge of CRM tools
• Substantial problem solving ability with strategic focus on impacting ROI
• Strong interpersonal abilities to drive change within multiple stakeholders and orgs.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time