Demand Generation Marketing Manager - Sterilization and Disinfection Control

Are you looking for an opportunity to make a difference At Mesa Labs were passionate about protecting the vulnerable by enabling scientific breakthroughs ensuring product integrity increasing patient and worker safety and improving quality of life around the world.

At Mesa Labs we offer competitive wages including potential bonus opportunities equity awards commission and a comprehensive benefits package based on the position.

Base Compensation Range: $100000 - $120000
*In addition you qualify for:

• Annual bonus opportunity of 15% based on company performance
• Annual equity award of $10000

Outstanding Benefits and Perks
We are proud to offer a variety of benefits that meet the diverse needs of our employees:

• Eligible for benefits the first day of the month after you start
• Tiered Medical Dental and Vision Insurance options Health savings (HSA) healthcare & dependent care flexible spending (FSA) accounts
• Company paid short term and long-term disability (unless covered by a state disability plan)
• Company paid life insurance and AD&D
• Flexible Time Off Policy
• Paid sick leave of 48 hours per calendar year
• Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
• 401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1
• Employee Wellness and Financial Assistance Resources through Cigna and NY Life
• Nine (9) paid company holidays per year

Sterilization and Disinfection Control division manufactures and sells biological and chemical indicators that assess the effectiveness of sterilization and disinfection processes for pharmaceutical healthcare and dental industries.

Job Summary

This is a hybrid (1-2 days/week) to either Bozeman Montana or Denver Colorado office.

The Demand Generation Marketing Manager will drive multi-channel marketing strategies and tactical execution to generate qualified leads and support revenue growth for the Sterilization and Disinfection Control division. This role requires a balanced approach of strategic planning and hands-on execution across digital marketing content development campaign management and trade show coordination. The ideal candidate will leverage data-driven insights to optimize marketing effectiveness while maintaining strong cross-functional relationships with sales product teams and leadership supporting our global product portfolio.

Recognized globally for our expertise the Sterilization and Disinfection Control (SDC) division of Mesa Labs manufactures a comprehensive range of monitoring solutions including ISO- and USP-compliant Biological Indicators (BIs) Chemical Indicators Cleaning Process Indicators and Process Challenge Devices for a wide range of sterilization modalities. We help the life sciences and healthcare industries address complex sterilization and cleaning validation and monitoring challenges by identifying the most effective monitoring solutions. Our comprehensive portfolio supports both aseptic filling and terminal sterilization of pharmaceutical products.

Duties/Responsibilities

• Strategize deploy and optimize B2B integrated omnichannel campaigns mapped to specific buying stages across Mesas portfolio (biological indicators chemical indicators cleaning process indicators and process challenge devices) to drive marketing-qualified leads (MQLs) and marketing-qualified accounts (MQAs)
• Monitor and analyze market trends customer behavior and competitor activities within the market to identify growth opportunities for sterilization and cleaning solutions
• Stay current with global marketing trends and adapt strategies for different channels and regional markets
• Build cross-channel strategies that include organic and paid social media Google Ads (Search and Display) SEO email automation print direct mail public relations tradeshows and webinars; apply an experimentation mindset to marketing campaigns to drive test learn and optimize
• Craft and distribute compelling marketing content including technical whitepapers on validation methodologies case studies on successful implementations and thought leadership articles translating complex technical information on sterilization and cleaning validation and monitoring into engaging high-converting content for various audience segments
• Manage all external and internal communications to ensure brand messaging is consistent and aligned with business objectives across all product categories and applications (aseptic processing terminal sterilization cleaning validation)
• Oversee the company website(s) ensuring product information for all monitoring solutions is up-to-date user-friendly and optimized for lead generation with special attention to technical accuracy and regulatory compliance
• Support global Sales teams with data-driven insights visibility into campaigns and their performance across all product categories and Salesforce CRM training to maximize lead conversion
• Own the digital marketing budget and ROI of campaigns across all product categories tying metrics to business results and revenue growth within the life sciences and healthcare market
• Establish and implement LinkedIn SOPs and content strategies to engage technical and executive decision-makers
• Manage the demand generation budget to ensure effective allocation of resoruces to maximize campaign effectiveness

Experience/Education

• Bachelors degree in Marketing Business or a related field or equivalent
• Minimum of 5 years of experience in demand generation or digital marketing with a proven track record of driving successful campaigns and developing product marketing and marketing communication programs proven to lead to significant pipeline and closed revenue

Knowledge and Skillsets Required

• Data-driven marketer with experience in developing strategy processes and tactics with Product Management Sales and Customer Support
• Experience with full MarTech stack including Salesforce (or other CRM) DemandBase (or other ABM tool) Hubspot (or other email marketing tool) webinar platforms LinkedIn/Twitter Google Ads display advertising SEM/SEO and other marketing automation tools
• Seasoned in program management
• Able to adapt communication effectively to accommodate different audiences
• Proven ability to build relationships with sales operations and product management
• Strong analytical skills with data-driven decision making capabilities
• Strong project management ability to manage multiple initiaves simultaneously with cross-functional collaboration abilities
• Experience marketing products globally with understanding of regional differences

Physical Demands

• Frequent sitting at a desk for extended periods.
• Occasional standing walking and light lifting (up to 10 lbs).
• Regular use of computers and office equipment.

Environmental Conditions

• Climate-controlled office environment.
• Moderate noise levels from conversations and meetings.
• Adjustable ergonomic workstations.

Mesa Labs is an Equal Employment Opportunity Employer.

Mesa Labs prohibits unlawful discrimination and harassment against applicants or employees based on age race sex color religion creed national origin or ancestry disability military status sexual orientation or any other status protected by applicable state or local law. Please note that Mesa Labs conducts criminal background checks upon offer acceptance.

Required Experience:

Manager