Social Media Specialist
Social Media Specialist
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Job Description
Salary: $20-22/hour
Position Type: Part-Time/Full-time
The Purpose of Your Role
We are seeking creative strategic and mental health-conscious individuals to manage grow and innovate our TikTok presence. Your primary responsibilities will be monitoring and responding to messages and comments on TikTok and Instagram connecting individuals seeking mental health treatment to our admissions specialists. This role will be critical in expanding our digital outreach increasing engagement with our audience and making educational and supportive content go viral while maintaining sensitivity to mental health topics.
The Company Youll Join
OCD Anxiety Centers is the nations largest provider of IOP services for individuals dealing with OCD Anxiety and Trauma. As the leading provider our clinical outcomes are second to none. You will join a winning team that is committed to evidence-based treatment and long-term results. We are passionate about bringing help and hope to some of the most underserved clinical populations. We strive to change the lives of individuals and their families suffering from unrelenting anxiety disturbing and terrifying thoughts uncontrollable worry exhausting behaviors and rituals and avoidance that keeps them from living their lives. We are an evidence-based practice which means we do what works stay current with scientific research and regularly attend international training to keep us at our very best. Our values are as follows:
Growth
Proactivity
Positivity
Results Driven
Our Investment in You
A competitive base wage starting at $20/hour
401k match
Core benefits: medical/dental/vision with the company contribution to medical benefits for employees
Company-paid employee life insurance
Company-paid Employee Assistance Program (EAP)
Voluntary benefits
Paid time off includes 15 days (120 hours) of Paid Time Off 5 days (40 hours) of Sick Time and 9 days (72 hours) Company holiday pay
Paid specialized ongoing training strengthening your skills experiences and connections that will help advance your career
Success Indicators/KPIs
Comment response rate
Average Response Time
Audience Sentiment Score
Responsibilities
Actively monitor TikTok and Instagram accounts promptly responding to direct messages and comments.
Provide empathetic informed responses to inquiries about mental health treatment directing individuals to our admissions team.
Maintain a consistent supportive brand voice ensuring followers feel heard and valued.
Identify urgent inquiries and escalate to admissions specialists swiftly.
Collaborate closely with the admissions and social media teams to streamline communication and enhance engagement.
Track and report interaction data to improve response effectiveness and identify trends.
Develop and execute a comprehensive TikTok strategy aligned with the organizations goals and tone.
Plan shoot and edit engaging informative and trend-aware videos focused on OCD anxiety mental health education and clinic-related updates.
Monitor trends hashtags and platform changes to keep content fresh and relevant.
Collaborate with clinical staff to ensure content accuracy and sensitivity.
Manage posting schedules analytics tracking and community engagement (comments DMs).
Test and optimize content formats and posting times based on performance metrics.
Propose and experiment with influencer collaborations and UGC (User-Generated Content) strategies.
Adhere to all company policies and procedures
Other duties as assigned
Qualifications
Excellent written communication and interpersonal skills.
Familiarity with social media platforms especially TikTok and Instagram.
Ability to respond compassionately and professionally in sensitive situations.
Strong organizational skills and attention to detail.
Prior experience in customer support social media moderation or admissions is preferred.
Passion for mental health advocacy and helping others access necessary treatment.
Proven experience managing TikTok or similar short-form content for a brand preferably in health wellness or education sectors.
Strong video editing and production skills (using apps like CapCut InShot Adobe Premiere Rush etc.).
Familiarity with mental health terminology and an empathetic non-stigmatizing communication style.
Ability to work independently meet deadlines and take initiative with creative ideas.
Passion for mental health awareness and social impact.
Preferred Qualifications
Background in psychology communications or social media marketing.
Experience with content planning tools (e.g. Later Hootsuite Notion).
On-camera experience or confidence appearing in videos.
Disclaimer
OCD Anxiety Centers has not designed this job description to contain a comprehensive list of activities duties or responsibilities required of the employee. Furthermore OCD Anxiety Centers reserves the right to change or assign new duties responsibilities and activities at any time with or without notice.
Equal Employment Opportunity Commission (EEOC) statement
OCD Anxiety Centers is committed to providing equal opportunity for all employees and applicants without regard to race color religion sex national origin age marital status sexual orientation genetics disability political affiliation personal appearance family responsibilities or any other legally protected class under federal state or local law. This applies to all aspects of employment including recruitment hiring job assignments promotions working conditions scheduling benefits wage and salary administration disciplinary action termination and social educational and recreational programs.
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Experience:
Unclear Seniority
Employment Type
Hourly
Department / Functional Area
Key Skills
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