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Marketing & PR Manager (Funds & Asset Management) Banking Financial Services
The company a leading global investment group with a robust asset management division offers a diverse range of investment solutions including exchange-traded funds (ETFs) mutual funds and alternative investments. We are seeking a Marketing & PR Manager to enhance the firms brand visibility manage investor communications and support the marketing of fund products including ETFs and mutual funds while ensuring compliance with financial regulations.
Responsibilities
- Brand Communication & Reputation Management
- Develop and execute brand communication strategies to elevate the firms reputation within the financial industry and public domain.
- Create and review promotional materials such as brochures fund factsheets press releases executive speeches and client presentation packs.
- Plan and implement brand campaigns including industry forums investor education programs and corporate social responsibility (CSR) initiatives.
- Media Relations & Crisis Management
- Build and maintain strong relationships with financial media outlets industry key opinion leaders (KOLs) and third-party institutions.
- Monitor public sentiment related to the firm and its investment products addressing negative publicity promptly and developing crisis communication plans.
- Analyze media coverage effectiveness and optimize strategies using data-driven insights.
- Investor Relations & Fund Marketing Support
- Collaborate with sales and portfolio management teams to produce compliant marketing materials for fund products including ETFs and mutual funds aligned with regulatory requirements.
- Communicate the firms investment philosophy performance statistics and product value to strengthen investor confidence.
- Internal Collaboration & Compliance
- Work closely with legal and compliance teams to ensure all external communications and marketing materials meet financial regulations.
- Partner with sales and other departments to align PR and fund marketing strategies with business objectives.
- Execute additional tasks as directed by the line manager to support broader marketing initiatives.
Qualifications
- Education
- Bachelors degree or above in Communications Marketing Finance Economics or a related field from a leading global university.
- Experience
- Minimum 3 years of experience in PR media or branding within the financial industry; prior exposure to asset management particularly ETFs or mutual funds is highly preferred.
- Familiarity with financial regulations and knowledge of fund products and capital markets.
- Core Competencies
- Exceptional written and verbal communication skills in English and Mandarin (including Putonghua) with the ability to craft compelling content.
- Proven experience in media relations and crisis management with the ability to perform effectively under pressure.
- Proficiency in digital/social media platforms financial portals and data analytics to optimize communication strategies.
Apply / Refer a Friend
Interested parties please send your CV / LinkedIn profile to Scarlett Chan at or apply directly.
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Please note that only shortlisted applicants will be contacted.