MarTech Architect
MarTech Architect
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1 Vacancy
Job Description
WHY JOIN ALO
Mindful movement. Its at the core of why we do what we do at Aloits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
At Alo Yoga we inspire mindful movement and wellness through innovative design and advanced technology. Our team thrives on creativity collaboration and a commitment to elevating our digital presence to connect deeply with our global community.
We are seeking aMarketing Technology EngineerwithBraze Certificationto spearhead our customer engagement initiatives. This role will play a crucial part in integrating and optimizing marketing automation tools ensuring seamless communication across all digital touchpoints. Youll work closely with cross-functional teams to enhance personalized marketing experiences drive customer retention and optimize campaign performance through advanced analytics and data-driven strategies.
RESPONSIBILITIES
- Architect integrate and manage theBrazeplatform to deliver highly targeted and personalized customer engagement campaigns.
- Collaborate with marketing engineering and product teams to optimize customer segmentation automation workflows and campaign execution.
- Develop and maintain scalable data pipelines that connectBrazewith CRM eCommerce and analytics platforms.
- Troubleshoot and resolve technical issues within the marketing stack ensuring continuous improvement in operational efficiency.
- LeverageAI-driven insightsto refine audience targeting and maximize conversion rates.
- Conduct A/B testing and performance analysis providing actionable recommendations for campaign enhancements.
- Stay ahead of emergingMarTechtrends and proactively recommend innovations that drive customer engagement.
- Implement and optimize Braze Catalogs for dynamic content personalization across channels.
- Design and execute integrated cross-channel marketing campaigns leveraging Brazes Email Push In-App Messaging SMS and Content Cards to create cohesive customer journeys.
QUALIFICATIONS
- Braze Certified Developeris required (TA preferred) with deep expertise in its capabilities Postman cURL RESTful API integration Webhooks and best practices.
- 3 years of experience inmarketing technology automation or CRM engineering.
- Proficiency in JSONSQL & NoSQL Liquid and JavaScriptfor data manipulation and integration.
- Strong analytical skills with experience in marketing attribution and performance analysis.
- Experience withcustomer segmentation Canvas journey orchestration and lifecycle marketingstrategies.
- Familiarity witheCommerce platforms CRM systems and third-party marketing tools ().
- Passion for wellness digital innovation and creating exceptional customer experiences.
- Experience migrating from SFMC to Braze including translating Automation Studio workflows to Canvas journeys.
- Experience with Braze Connected Content for integrating dynamic real-time data from external sources into messaging campaigns.
This position is based onsite in Beverly Hills.
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Employment Type
Full Time
