Partner Marketing Manager

Workstream is a mission-driven company that believes in building premium modern software solutions for hourly businesses. There are 2.7 billion hourly workers who make up 80% of the global workforce but theyve been heavily underserved by technology and deserve better. We help local businesses around you hire manage and pay qualified workers.

Our customers include leading brands from multiple sectors including Burger King Carls Jr./Hardees IHOP KFC and Culvers. At series B we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund BOND and Coatue.

Were on the hunt for a creative ambitious Partner Marketing Manager to join our team! Youll play a big role in shaping how we build test and scale exciting marketing strategies with our go-to-market (GTM) partnersincluding accounting benefits POS and technology integration partners.

This role is all about driving growth building meaningful relationships and helping us cement our place as the all-in-one HR platform for the frontline workforce. If you love fast-paced environments where strategy meets execution this is the role for you.

Day in the Life:

• Partner Strategy & Management: Design and implement targeted partner marketing strategies to increase ARR generated from our GTM partners. Youll build your own relationships within our key partner accounts and function as a strategic marketing advisor to internal cross functional teams working to support our top tier partners.
• Campaign Development & Execution: Create launch and optimize joint partner marketing campaigns across key channels. Youll create and execute on detailed campaign plans that cover everythinggoals messaging calls to action distribution channels follow-ups and success metrics.
• Content and Demand Generation: Own the execution of many partner campaigns by writing blogs crafting thought leadership pieces creating co-branded content organizing joint webinars and designing email campaigns. Youll collaborate closely with demand generation and content teams to refine and finalize these initiatives ensuring they align with partner goals and company messaging/objectives. Youll play a hands-on role in getting campaigns to 90% completion before handing them off for polishing and distribution.
• Event Strategy and Execution: Create a comprehensive event strategy to support channel partners focusing on both in-person and virtual events. Your responsibilities include conceptualizing event themes planning co-branded initiatives like partner summits or webinars and ensuring flawless execution through collaboration with internal event resources. Additionally youll measure event ROI and optimize future events based on data insights.
• Content Creation: Lead the charge on developing impactful co-marketing content like case studies whitepapers webinars and promotional materials that resonate with partners and customers alike.
• Cross-Team Collaboration: Work closely with execs and GTM leaders across business development sales product and marketing to weave channel marketing initiatives into the bigger company strategy. Youll make sure everyones on the same page messaging is consistent and partners have everything they need to succeed.
• Performance Tracking: Forecast measure and analyze the effectiveness of partner marketing programs utilizing data-driven insights to refine strategies improve ROI and provide detailed reports to internal stakeholders and includes setting clear KPIs for each initiative analyzing the outcomes of pilot programs and making informed recommendations for scaling or pivoting efforts. Youll need to balance creativity and risk-taking with a results-oriented mindset to quickly find paths to achieving efficient ROI.

Who You Are:

• Experience: 5 years in channel marketing roles supporting diverse GTM partnerships.
• Executional chops: Proven ability to execute a range of marketing campaigns using different software and technologies. Ability to quickly learn new platforms strategies
• Strong writer: You need to be able to tell engaging stories about our partners and the value of Workstream and get the content as near to the finish line as possible.
• Agility and Innovation: Proven ability to creatively develop test and refine strategies in ambiguous or early-stage environments.
• Strategic and Tactical Skills: Comfortable moving between high-level strategic planning and hands-on execution of marketing initiatives.
• Data and Creativity Balance: Strong analytical skills paired with the creativity to develop compelling and innovative marketing campaigns.
• Industry Knowledge: Experience in HR tech or with the frontline workforce is highly desirable.
• Entrepreneurial Mindset: Comfortable in a fast-paced startup-like environment with a humble and hungry attitude. Ability to have direct conversations with all levels from CEO down so decisions and alignment can be reached quickly and confidently.

What We Offer:

• A mission-driven and value-based company dedicated to empower deskless workers and local businesses
• An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
• Competitive salary and equity
• Comprehensive health coverage: medical dental and vision. We pay 95% of your premiums for our employees and 75% for dependents.
• In office amenities and stocked kitchen
• 401K Plan
• Pre-tax commuter benefits
• Learning/development stipend
• Unlimited PTO

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

We are committed to the full inclusion of all qualified individuals.