Head of People (f/m/x)

doinstruct is scaling - fast.

With our Series A secured and international expansion underway were building the systems that will support the software that defines how our global frontline workforce gets trained. Were now hiring a Head of People to architect the culture systems and leadership infrastructure that will carry us through hypergrowth - with precision performance and heart.

While initially titled Head of People this role is scoped to evolve into a VP-level position in line with our growth trajectory and team maturity.

Why this role is urgent and a game-changer

Our founder team has carried the people function to date supported fractionally. That model has reached its limit.

Were now looking for a hands-on systemically-minded people leader to:

• Take full ownership of people strategy & operations

• Bring structure performance focus and clarity to our org design

• Act as a sparring partner to founders senior leaders and team leads

This is a mission-critical role for doinstructs international expansion. Youre not walking into legacy debt. Youre stepping in at exactly the right moment when the people function moves from ad hoc to institutional and youll define that transition from 80 to 150 FTEs.

What youll lead

People Strategy & Operations

• Build scalable processes across onboarding performance L&D compensation retention

• Select and implement tools to increase automation and efficiency (e.g. Personio Ashby)

• Define and monitor People KPIs that reflect both performance and cultural health

• Translate founder vision into systems that scale

• Coach and level-up first-time managers and future leaders

Org Design & Leadership Enablement

• Own org architecture and role clarity frameworks

• Guide calibration and workforce planning conversations

• Create rituals and toolkits for feedback coaching and performance

Talent Collaboration & Recruiting Quality

• Partner with our TA Lead (Leonard) to ensure high-quality efficient equitable hiring

• Drive strategic headcount planning talent forecasting and benchmarking

Executive & Investor Partnership

• Interface with investors (HV Creandum) for org updates talent benchmarks and intros

• Bring external insight into compensation tools and org maturity

What were looking for

• Scale-stage expertise: Youve helped build a People function in a high-growth environment (Series A B/C)

• Systems over slogans: Youre not here to own culture - You create the structures where culture and performance can thrive

• Strategic partner mindset: Youve earned the trust of CEOs and SLTs in high-stakes environments. You challenge with context not ego.

• Sustainable building: You have a track record of scaling performance and culture without burnout or bureaucracy.

• Operators mindset: You bring system-thinking clarity and execution with a bias for tools documentation and scalable processes.

• Fluent in business not just HR: You see people as a strategic growth lever. Youre a sparring partner to founders not just a service provider.

• Presence & language: Fluent in English (German a bonus) ideally Berlin-based or willing to relocate

Backgrounds we love:

• Early-stage People leads or VPs from scaling startups

• Strategically-oriented talent or org consultants (e.g. from McKinsey BCG) whove made the move into in-house People roles

What success looks like (612 months)

• Performance and onboarding systems rebuilt for scale

• Clear leadership communication rituals and performance expectations rolled out org-wide

• Leadership enabled with toolkits and rituals for effective feedback coaching and reviews

• People KPIs established and reported regularly to founders and investors

• Strong partnership in place with TA and SLT; culture and performance scaled without dilution

Why this role at doinstruct

• Build from zero: Youre not inheriting debt youre building the blueprint

• Strategic seat at the table: Youre not HR support youre core to growth

• Global impact: Help double the team and shape our international expansion

• Growth runway: Depending on fit this role could evolve into a VP-level position

At doinstruct youll shape not just a People function but a legacy of how trust performance and leadership scale together.

Who youll work closely with

1. Founders

Charlotte (CEO) Mona CPO (Product) Daniel (CTO) Committed to People as a business priority; Mona will be your direct manager and sparring partner

2. Your team

Leonard (TA Manager) Responsible for hiring pipeline benchmarks and process design

Anne (People & Culture Manager) - Responsible for all things People at doinstruct

3. Other

SLT across all functions For org design leadership enablement and performance systems

VC stakeholders HV Creandum (regular syncs and feedback)

Why doinstruct

We champion the hard-working backbone of our society by improving safety and compliance in the workplace lowering costs and increasing productivity.

doinstruct is the leading AI-powered training platform for frontline workers enabling companies to achieve effortless compliance and operational excellence. Were already working with iconic brands like Voelkel Hengstenberg and Wiesenhof are growing internationally and got backed by Creandum (early backers of Spotify Klarna and Factorial) and HV Capital (investors in Flix HelloFresh and SumUp).

But beyond product traction and funding heres why ambitious operators join us:

• Sharp minds no ego: Youll work with founders and leaders who want to be sparred with not shielded. We care about clarity challenge and real ownership.

• Greenfield opportunity: No legacy debt. Youll build the systems cultural operational and strategic that define how we scale.

• Rare timing: Were at the inflection point where everything you build org design performance systems leadership infrastructure will define how the company operates for years to come.

• Real-world impact: Our product directly improves how people who shape our day-to-day learn perform and feel empowered in their work especially those who are often overlooked by traditional tech.

• AI-native mindset: From our product to our org design were building for a future where AI augments how teams work learn and lead.

• People-first not perks-first: We invest in trust enablement and feedback not performative culture or surface-level perks.

• Serious trajectory: This is a rare opportunity to join a company with momentum trust from world-class investors and a precise moment where the foundations are being laid including the People function youll own.

If youre excited by the idea of building the People function in a high-growth AI-native environment and want to shape how a company scales from the inside out wed love to hear from you. Apply below and lets explore what we can build together.

At doinstruct you can make full use of your skills and play an active role in the further development of our start-up. And yes we attach great importance to a positive working atmosphere maximum transparency communication at eye level and support every step of your personal and professional development.

Even if you dont tick all of the boxes but you are motivated and want to work with us you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race gender gender expression sexual orientation religion age disability political opinion or marital status are welcome at doinstruct.

For questions or remarks please reach out to our Talent Acquisition Manager Leonard at

Required Experience:

Director