Chemical & Engineering News (C&EN) is seeking a visionary Editor Newsletters to lead the strategy creation and execution of a portfolio of digital newsletters for C&EN an editorially independent science journalism publication hosted by the American Chemical Society. Developing our existing offer the postholder will work with C&ENs senior management to create a strategic plan for C&ENs suite of newsletter offerings both existing and new and execute on that plan with editorial quality creativity with a view to ROI and operational efficiency.
The Editor Newsletters role requires editorial expertise audience development and marketing skills and experience of technical build to deliver and grow compelling newsletters on a regular basis that resonate with C&ENs diverse audiences and aligns with C&ENs journalistic mission and values.
Responsibilities:
- Strategy
- Develop and execute C&ENs editorial vision and strategy for expanding a suite of digital newsletters covering a variety of topics audience segments and global regions.
- Work closely with C&ENs editors and media group including Ad Sales and Membership to align the content approach and overall newsletter strategy.
- Leverage trends in media and audience feedback to continually refine and re-envision C&ENs digital newsletter product line including opportunities to launch new newsletters and refine existing products based on audience needs market trends and insights from data.
- Seek out ways to partner with other areas of the ACS to gauge how C&ENs digital newsletters can be leveraged to help advance their goals.
- Advance C&ENs Digital Newsletter success through investigating customized curation of content via leveraging Artificial Intelligence in a way that is consistent with C&ENs AI policy.
- Content Quality
- Prepare and deliver a portfolio of high-quality newsletters consistent with C&ENs value proposition and growth strategy.
- Manage and have oversight over all aspects of the Digital Newsletter content creation from conception cadence and delivery to help further C&ENs goals and ensure the highest quality.
- Collaborate with a team of writers and editors in creating timely compelling and accurate content that drives Digital Newsletter users to deep engagement and sharing C&EN content with their community.
- Create and test content models content types topic areas and targeting specific audiences for a variety of Digital Newsletters that reflect the goals and mission of C&EN.
- Coordination
- Collaborate with C&ENs editorial staff to identify and promote articles designed to drive growth and engagement for different newsletter audiences and segments.
- Oversee the daily editorial calendar and production workflow for the editorial teams for all Digital Newsletters.
- Develop a clear set of goals and milestones for which the team is responsible for reaching including driving engagement and content sharing.
- Recruit and manage a pool of freelancers and writers as needed providing feedback and professional development guidance to ensure a commitment to editorial excellence.
- Oversee the newsletter budget monitoring ongoing costs and ensuring the efficient allocation of resources.
- Performance Optimization
- Track key performance indicators for C&ENs newsletter success to support the C&EN monitoring framework including newsletter open rates click-through rates level of sharing newsletter content with others growth of the email newsletter
- Work with analytics and UX experts including testing and prototyping to improve newsletter templates for enhancing the overall newsletter user experience
- Analyze and report relevant metrics to C&EN and ACS stakeholders and recommend actions to improve performance.
- Work with C&ENs technology groups to optimize production and distribution tools and platforms.
- Monitor and optimize Digital Newsletter subscriber list health.
This role is based in our Washington D.C. office. A reasonable rate of compensation for this position is between $109000-$120000 per year.
ACS currently provides the following benefits for this position: paid vacation leave paid sick leave paid holidays health insurance flexible spending account or health care savings account dental insurance life insurance vision insurance retirement benefits short- and long-term disability and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills experience and location.
Any actual offer of employment reflecting the total compensation package and benefits will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.
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