Lead Generation Manager
Lead Generation Manager
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Job Description
Our client a leading real estate company in Marbella is looking for a bilingual Lead Generation Manager to work in their Marketing Department. Are you interested in new technologies and are you data orientated
The Lead Generation Manager will design and execute lead generation campaigns implement automated workflows integrate tools and systems through programming and create detailed reports to ensure full traceability and optimization of the marketing funnel.
Requirements:
- Proven experience in marketing automation and growth marketing.
- Proficiency with tools like Zapier Make (Integromat) HubSpot ActiveCampaign Meta Ads Google Ads GA4.
- Ability to work with REST APIs JSON and Webhooks.
- Intermediate programming skills (JavaScript Python or similar).
- Familiarity with databases and basic SQL queries.
- Experience implementing generative AI tools (ChatGPT Midjourney Jasper etc.).
- Previous work in B2B SaaS or long-cycle sales industries is advantageous.
- Experience building dashboards with Power BI or data visualization tools.
- Strong analytical mindset self-starter and results oriented.
- Fluent in English and Spanish
Responsibilities:
- Lead Generation Strategy & Campaigns:
- Plan and run high-performance lead acquisition campaigns (PPC social media email SEO etc.).
- Use generative AI and predictive tools for segmentation copywriting and campaign personalization.
- Automation & Programming:
- Build automated workflows for email nurturing scoring and follow-ups using tools like HubSpot ActiveCampaign Zapier or Make.
- Develop bots or scripts for automated responses (e.g. WhatsApp Messenger website chatbots).
- Integrate data from web forms CRM ad platforms and internal systems via APIs webhooks or custom connectors.
- Lead Management & Funnel Tracking:
- Design and document the end-to-end digital lead funnel from capture to sales handover.
- Create real-time dashboards using tools like Google Looker Studio Power BI or similar.
- Ensure full visibility and traceability of all leads and funnel stages.
- Metrics Monitoring & Optimization:
- Track and analyze KPIs such as CPL conversion rates MQL/SQL ratios LTV and ROI.
- Conduct A/B testing funnel analysis and propose data-driven improvements.
- Document processes and provide performance reports for senior management.
Package:
Office based in Marbella with possibility of hybrid working.
Salary range: 30000 to 40000 gross plus target-based incentives and bonuses
Hours: Monday to Thursday -9am-6pm Friday-9am to 3pm
Employment Type
Full Time
