Adobe Target Developer
Adobe Target Developer
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Job Description
At Pitney Bowes we do the right thing the right way. As a member of our team you can too.
We have amazing people who are the driving force the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.
We actively look for prospects who:
Are passionate about client success.
Enjoy collaborating with others.
Strive to exceed expectations.
Move boldly in the quest for superior and best in market solutions.
Job Description:
Job Title: Adobe Target Developer (A/B & Multivariate Testing)
Location: Pune/Noida
Experience - 3 to 5 years
Job Summary:
Were looking for an Adobe Target Developer whos passionate about using experimentation and personalisation to transform digital experiences and fuel business growth. In this role youll be at the forefront of our A/B and multivariate testing strategydriving real change through data technology and customer insight. This isnt just about setting up tests; its about shaping how our clients and prospects interact with our brand and creating measurable impact through experimentation.
Youll work closely with MarTech analytics UX and development teams to design and deliver targeted high-impact tests and experiences. Your technical expertise with Adobe Target and Adobe Analytics will help unlock personalisation at scale refine audience strategies and continuously improve the performance of our digital properties.
How Youll Make an Impact:
Experimentation Strategy & Optimization
Lead the execution of A/B and multivariate tests that uncover what truly drives performanceboosting conversion rates and improving user journeys across digital touchpoints.
Configure experiments in Adobe Target applying segmentation logic and rigorous tagging to ensure accurate actionable results.
Collaborate with analysts UX designers and developers to bring test ideas to life troubleshoot technical issues and validate implementations end-to-end.
Contribute to a testing roadmap that aligns with strategic goalsprioritising tests with high potential impact and learning value.
Personalisation & Audience Targeting
Use customer attributes and behavioural data to create meaningful dynamic audience segments that drive personalized digital experiences.
Implement personalisation strategies that go beyond A/B testingexploring adaptive content.
Identify and implement opportunities for personalisation that resonate with diverse user personas and drive deeper engagement.
Collaboration & Advocacy
Partner with marketing UX analytics data science and engineering teams to translate ideas into measurable experiments.
Share learnings in a clear compelling way that inspires action and encourages iterative experimentation.
What You Bring:
Must-Have Experience:
3 years of hands-on experience in digital experimentation CRO or web analytics.
Expert-level proficiency in Adobe Target and Adobe Launch with a deep understanding of audience segmentation and personalisation workflows. Working knowledge of Adobe SDKs would be a plus.
Solid grasp of HTML CSS and JavaScript for customizing and troubleshooting test implementations.
Strong analytical skills with a proven ability to interpret test data and assess statistical significance using Adobe Analytics.
Excellent communication skills for engaging both technical and business stakeholders.
Nice to have:
Working knowledge of SQL or Python to support deeper analysis or experiment automation.
Experience with UX/UI design principles and user research methods.
Familiarity with Agile methodologies and collaborative cross-functional environments.
The Team
Pitney Bowes (NYSE: PBI) is a global shipping and mailing company that provides technology logistics and financial services to more than 90 percent of the Fortune 500. Small business retail enterprise and government clients around the world rely on Pitney Bowes to remove the complexity of sending mail and parcels. For additional information visit Pitney Bowes at .
Only Talent Matters at Pitney Bowes
Pitney Bowes is an equal opportunity workplace. To remove unconscious biases from our hiring process we encourage Blind Applications from candidates applying for jobs at Pitney Bowes. This means that details such as gender caste religion nationality and age are omitted from applications. And candidates can choose to reveal only their first or last name on the application. Learn more here.
Read about Life at Pitney Bowes here and watch the videos below for more information about our company culture and practices:
- About Pitney Bowes
- Lets Go India
- Pitney Bowes All Stars
- Pitney Bowes named a Great Place to Work
- Pitney Bowes is Asias Top 50 Best Workplaces
- Intersectionality at Pitney Bowes
- Pitney Bowes COVID Care
- Pitney Bowes Gratitude Video
We will:
Provide the will: opportunity to grow and develop your career
Offer an inclusive environment that encourages diverse perspectives and ideas
Deliver challenging and unique opportunities to contribute to the success of a transforming organization
Offer comprehensive benefits globally (PB Live Well)
Pitney Bowes is an equal opportunity employer that values diversity and inclusiveness in the workplace.
All interested individuals must apply online.
Employment Type
Full-Time
