Manager, Demand Generation

This role requires working from our London office in Fitzrovia regularly.

If youve been looking to join a fast-growing startup with a bold vision of a world where doing good is baked into everything we do then youve found the right place!

Backed by General Catalyst the same investors behind Stripe and Airbnb were building something truly extraordinary!

Our Mission

Our mission at Goodstack is to revolutionize how the world does good .

As a Series A social impact company we power global change through technology. We enable companies to seamlessly integrate positive impact into what they do through a unified platform while supporting nonprofits in gaining access to cutting-edge technology and finding new funding streams.

Global brands including Google TikTok LinkedIn HSBC OpenAI Atlassian and Twilio - as well as thousands of nonprofits including the Red Cross Cancer Research and Oxfam - use Goodstack to make a difference.

We are on a rapid growth trajectory. Just in 2024 we facilitated $3 billion in donations to good causes. But this is just the beginning. We want to become the worlds leading platform that facilitates donations to the most individual nonprofits in the world.

Our rapid growth and success in such a short period are unrivalled and now were investing in our marketing organisation to ensure we continue delivering unparalleled value as we scale. To achieve this we need incredible people to help us on our journey - we need you

Join us as Manager Demand Generation - shape the future of Marketing and drive immediate pipeline growth!

As our Manager Demand Generation you will be responsible for driving immediate pipeline growth by owning and executing the full range of demand generation activities. This role reports directly to the VP of Sales and you will be working hands-on to create and execute campaigns that generate and nurture leads in real-time.

Youll be at the heart of our sales engine running all campaigns (outbound inbound ABM..) internally but leveraging agencies periodically. Your focus will be on driving results today - youll be the person who can make it happen and ensure were building a strong pipeline of prospects right now.

Were looking for someone who can spread themselves across the broad Demand Generation role but this is a high-impact do-it-yourself role where your ability to execute and deliver results immediately is key to the success of our sales organisation. Driving new pipeline will be your #1 focus.

As Manager Demand Generation at Goodstack your mission will be to:

• Drive immediate pipeline growth: Own and execute multi-channel demand generation campaigns (email paid media SEO ABM) to generate qualified leads and drive pipeline growth.
• Manage HubSpot CMS: Update and optimise website content (landing pages forms CTAs) using HubSpot CMS to ensure lead capture is aligned with demand gen goals.
• Lead qualification and nurturing: Qualify inbound leads follow up on outbound prospects and ensure effective lead nurturing to accelerate pipeline velocity.
• Collaborate with SDRs and sales: Work closely with the SDRs and the sales team to ensure seamless lead handoff improve lead qualification criteria and optimise the conversion of leads into opportunities. Youll ensure that SDRs are set up for success with the right tools messaging and context to convert leads efficiently.

After 3 months success will look like:

• Lead generation and pipeline growth: Successfully execute 2-4 demand generation campaigns generating 30-50 new leads per campaign.
• ABM and lead conversion: Have 1-2 ABM campaigns mapped out and ready to execute with an expected conversion rate of 15-20% of target accounts into opportunities.
• Pipeline acceleration: Work closely with the sales team to ensure the smooth handoff of leads and reduce the average conversion time from MQL to SQL.
• Measurement and reporting: Regularly report on the performance of campaigns adjusting strategies to optimise for conversion rates and ROI.

This role is a perfect match for you if you are:

A rising star with an appetite to grow Goodstacks marketing into something formidable or someone whos been there done it but sees the opportunity for what it is and wants to get their hands dirty to facilitate rapid growth. Youre a self-starter with a hands-on mentality who thrives in startups and is motivated by immediate results. You are results-driven have a proven ability to execute and are passionate about driving pipeline growth today in a fast-paced environment.

Key traits:

• Obsessed with delivering net new pipeline: You have an unrelenting focus on delivering net new pipeline always striving to generate fresh leads and opportunities. Your drive to win in this area is unmatched ensuring that the sales team has a consistent stream of qualified prospects to engage with.
• Highly organised: You thrive in a fast-paced environment and can juggle multiple campaigns at once while staying on top of all the moving pieces. Youre a master at time management and task prioritisation ensuring that progress is made every day.
• Proactive and independent: You take full ownership of demand generation campaigns executing them from start to finish without relying on external agencies. Youre able to work autonomously using intuition and available data to drive results daily.
• Results-driven and action-oriented: You have a relentless need to make progress and knock down wins every day. You understand that its not about grand long-term plans but about making incremental progress and achieving results consistently even with limited data.
• Great communicator: Youre an excellent communicator able to collaborate effectively with the sales team and across departments. You ensure alignment and keep stakeholders informed and focused on immediate goals.
• Informed decision-maker: While we might not have extensive data at the outset you know how to make informed decisions blending available data with your intuition to keep campaigns moving forward and optimising as you go.
• Adaptable: Youre able to pivot quickly based on feedback data or changing circumstances. Your ability to stay flexible and adjust strategies ensures we hit our short-term targets and keep the pipeline growing effectively.
• Deep collaboration with sales and SDR teams: You work closely with SDRs and the sales team ensuring that leads are efficiently qualified nurtured and handed off. Your ability to collaborate effectively and optimise lead flow processes will be essential to success.

Ideal experience:

• Proven experience in demand generation role with a focus on generating qualified leads and building pipeline immediately.
• Strong experience with multi-channel campaigns including email paid media and SEO.
• Experience with ABM and lead nurturing strategies to accelerate the funnel.
• A results-driven mindset with a proven ability to deliver on short-term marketing goals that drive revenue.
• Strong emotional intelligence (EQ): You know how to push hard and be bullish in your approach to generate pipeline but you do it with empathy and educate prospects in a way that resonates with them. You understand that this persona doesnt respond well to hard selling so you adapt your communication style to build trust and guide them towards solutions without pushing too aggressively.
• A focus on delivering net new pipeline with an unrelenting drive yet always maintaining a soft touch when engaging with prospects ensuring they feel heard and educated rather than pressured.
• Startup experience is highly valued especially if youve built or managed demand generation efforts from the ground up.
• Familiarity with sales automation tools and CRM management (HubSpot).
• Deep collaboration with sales and SDR teams ensuring alignment on lead qualification criteria messaging and lead handoff processes to drive fast conversions and continuous pipeline growth.

Bonus if you have knowledge or love of:

• HubSpot CMS including content management landing page creation and lead capture optimisation.
• Social impact and mission-driven businesses aligning with Goodstacks values and vision.
• Enterprise B2B SaaS and managing campaigns targeting large accounts.
• Leveraging AI to streamline and optimise demand generation processes.
• Managing budgets for demand generation campaigns and optimising spend for maximum ROI.

Role Comp

• Base salary: 70000
• Bonus: 10-20% of base salary (performance-based)

What you can expect upon joining our team

Salary reviews and share options becoming an integral part of our growth and share in the companys success
Tasty Tuesday! Office lunch is on the company
Vitality - Private medical insurance - vision dental & hearing coverage
250 Brighten your day annual budget
1000 Learning & Development annual budget
Paid days to attend conferences and level up your skills
Goodstack library
Paid days to volunteer for non-profit causes
25 days annual leave plus paid public holidays
Paid day off on your birthday!
Paid wellness leave
Paid sick leave
Pension
UK cycle-to-work scheme
Flexible working hours
Parental leave
WFH budget upon joining
Youre always welcome to pop in more often if you enjoy the buzz of being in the office. Its a warm friendly space right in the heart of London
and so much more

About us

Since 2017 Goodstack has been at the forefront of integrating social and environmental value into organisational purpose. In todays landscape more businesses are recognising the necessity of embedding purpose into their operations to stay relevant.

To catalyse this transformation we are constructing efficient global charitable rails accessible via an API globally.

Our vision is clear: To power purpose in every company and non-profit worldwide by leading the charge towards a future where doing good is not just an option but a fundamental principle of successful business shifting towards a better purpose-driven world.

Lets do this!

OUR PLEDGE TO DIVERSITY EQUITY & INCLUSION

We take pride in our diverse and growing team representing 15 nationalities across 5 continents ! Our continued expansion provides us with opportunities to embrace and celebrate different backgrounds perspectives and experiences essential to our success. We actively seek and welcome applicants from all walks of life regardless of race religion colour national origin gender sexual orientation age marital status veteran status or disability status.

A team that represents the world that we are trying to support is a wiser more knowledgeable and stronger one. Were excited for you to bring your experience yourself and your special lemon twist to Goodstack to propel us forward in striving to create a better world for us all.

Check out our Careers Page for more details!