Creative Lead, Malay Copy
Creative Lead, Malay Copy
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Salary Not Disclosed
1 Vacancy
Job Description
Get to Know the Team
First let us introduce you to Grab Creative Studio:
- Were responsible for building the Grab brand and maintaining its integrity across the region.
- Our mission is to build brand love in everything we do and create memorable experiences for our users through purposeful creative work.
Get to Know the Role
Were looking for a Malay Copy Creative Lead someone who thinks strategically writes persuasively and makes the language sing for the largest population in Malaysia.
Someone who:
- Use magical thinking and masterful craftsmanship to solve real business problems and maybe win some awards along the way.
- Champion whats right for the brand not whats trendy.
- Believe good enough is never enough.
- Can already think of 20 stronger ways to write this ad.
You will report to the Creative Director and work onsite at Petaling Jaya office
The Critical Tasks You Will Perform
As the Malay Copy Creative Lead youll enhance the standard of all Malay-language copy coming out of Grab Malaysia. Youll work with multiple teams to ensure our voice connects converts and builds long-term brand equity.
You will:
- Set the bar for Malay-language copy across campaigns channels and platforms from digital ads to in-app comms to branding campaigns.
- Work with a team of art directors and copywriters reporting directly to the MY Creative Director.
- Collaborate with Marketing to turn goals into standout creative ideas.
- Ensure every line of copybe it a promo or a public service announcementupholds Grabs brand voice while making space for local nuance and culture.
- Oversee projects from 360 campaigns to quick-turnaround projects while maintaining a strong creative vision throughout.
- Partner with Creative Producers to manage timelines priorities and team morale.
Qualifications :
What Essential Skills You Will Need
- 810 years of creative agency or in-house experience with a focus on brand digital and integrated campaigns.
- A portfolio that showcases your best original Malay copywriting work not just translations. (If your work is adapted from English tell us how you made it resonate locally.)
- A strong grasp of storytelling strategy and tone. Youre as comfortable with a one-liner as you are with a campaign manifesto.
- You are a compelling communicator; you are able to present sell and defend your ideas with clarity and objectivity.
- Someone who gets creative operations. You know how to manage deadlines assets and people without losing your spark.
- Comfortable using Google Suite (Docs Slides Drive).
- Bonus: Youre curious about how AI tools can help (not replace) creativity.
Additional Information :
Life at Grab
We care about your well-being at Grab here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
- Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
